William Drenttel

=== Compton Advertising / Saatchi & Saatchi Compton Worldwide (1977–1985) ===

=== Compton Advertising / Saatchi & Saatchi Compton Worldwide (1977–1985) ===

After graduating from Princeton, Drenttel joined Compton Advertising Inc. in New York City, a big<ref>{{Cite news |last=Dougherty |first=Philip H. |date=1984-01-04 |title=Advertising; A More Creative Compton |url=https://www.nytimes.com/1984/01/04/business/advertising-a-more-creative-compton.html |access-date=2025-04-27 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> [[advertising agency]] most known for managing the [[Procter & Gamble]] brands in the U.S.<ref name=":10">{{Cite news |last=Dougherty |first=Philip H. |date=1982-03-16 |title=Advertising; Saatchi Acquires Compton |url=https://www.nytimes.com/1982/03/16/business/advertising-saatchi-acquires-compton.html |access-date=2025-04-27 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> In 1982, Compton Advertising was acquired by [[Saatchi & Saatchi]].<ref name=":10" /> Drenttel eventually became a senior vice president and management supervisor at [[Saatchi & Saatchi Compton Worldwide]]<ref name=":9" /> and managed over 20 different Procter & Gamble brands in the U.S., Canada and Italy. As a management director, he provided strategic leadership in the packaged goods, fast food, and telecommunications categories, managing the launch of the Procter & Gamble [[Pampers]]<ref name=":12">{{Cite AV media |url=https://www.designindaba.com/videos/conference-talks/william-drenttel-designs-global-impact |title=William Drenttel on design's global impact {{!}} Design Indaba |language=en |access-date=2025-06-07 |via=www.designindaba.com}}</ref> in Italy in 1980 and the AT&T account that launched cellular telephones in America in 1983. In 1984, after the breakup of [[Bell System divestiture|AT&T]], Drenttel won and managed the cellular telephones advertising accounts for two of the regional Bell Operating Companies, [[Ameritech]] and [[Pacific Telesis]]. His four years of international experience at Saatchi & Saatchi included one year managing P&G Canada accounts, and three years as a managing director of Saatchi & Saatchi Italy, during which time agency billings and staff increased five-fold.{{Citation needed|date=June 2025}}

After graduating from Princeton, Drenttel joined Compton Advertising Inc. in New York City, a big<ref>{{Cite news |last=Dougherty |first=Philip H. |date=1984-01-04 |title=Advertising; A More Creative Compton |url=https://www.nytimes.com/1984/01/04/business/advertising-a-more-creative-compton.html |access-date=2025-04-27 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> [[advertising agency]] most known for managing the [[Procter & Gamble]] brands in the U.S.<ref name=":10">{{Cite news |last=Dougherty |first=Philip H. |date=1982-03-16 |title=Advertising; Saatchi Acquires Compton |url=https://www.nytimes.com/1982/03/16/business/advertising-saatchi-acquires-compton.html |access-date=2025-04-27 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> In 1982, Compton Advertising was acquired by [[Saatchi & Saatchi]].<ref name=":10" /> Drenttel eventually became a senior vice president<ref name=":13">{{Cite news |title=William Drenttel and Jessica Helfand |url=http://www.aiga.org/aiga/content/inspiration/aiga-medalist/william-drenttel-and-jessica-helfand |archive-url=https://web.archive.org/web/20171010174036/http://www.aiga.org/aiga/content/inspiration/aiga-medalist/william-drenttel-and-jessica-helfand |archive-date=2017-10-10 |access-date=2025-07-04 |work=AIGA {{!}} the professional association for design}}</ref> and management supervisor at [[Saatchi & Saatchi Compton Worldwide]]<ref name=":9" /> and managed over 20 different Procter & Gamble brands in the U.S., Canada and Italy. As a management director, he provided strategic leadership in the packaged goods, fast food, and telecommunications categories, managing the launch of the Procter & Gamble [[Pampers]]<ref name=":12">{{Cite AV media |url=https://www.designindaba.com/videos/conference-talks/william-drenttel-designs-global-impact |title=William Drenttel on design's global impact {{!}} Design Indaba |language=en |access-date=2025-06-07 |via=www.designindaba.com}}</ref> in Italy in 1980 and the AT&T account that launched cellular telephones in America in 1983. In 1984, after the breakup of [[Bell System divestiture|AT&T]], Drenttel won and managed the cellular telephones advertising accounts for two of the regional Bell Operating Companies, [[Ameritech]] and [[Pacific Telesis]]. His four years of international experience at Saatchi & Saatchi included one year managing P&G Canada accounts, and three years as a managing director of Saatchi & Saatchi Italy, during which time agency billings and staff increased five-fold.{{Citation needed|date=June 2025}}

===Drenttel Doyle Partners (1985–1996)===

===Drenttel Doyle Partners (1985–1996)===

After leaving Saatchi & Saatchi in 1985, Drenttel co-founded Drenttel Doyle Partners, a small design and advertising firm<ref>{{Cite news |last=Foltz |first=Kim |date=1990-11-27 |title=THE MEDIA BUSINESS: ADVERTISING; Drenttel Doyle Has Success As the All-Purpose Agency |url=https://www.nytimes.com/1990/11/27/business/media-business-advertising-drenttel-doyle-has-success-all-purpose-agency.html |access-date=2025-04-27 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> that worked across corporate design, new product development, packaging, advertising, marketing, architectural and environmental graphics, and editorial design.<ref>{{cite web|title=William Drenttel: Short Bio|url=http://www.jhwd.com/prwd.html|work=JHWD|accessdate=20 January 2012}}</ref> For the following 12 years, Drenttel ran the firm with principals Stephen Doyle and Thomas Kluepfel. Drenttel Doyle Partners was first located at 77 Irving Place and then at 1123 Broadway, both in New York City.

By mid-1980s, Drenttel became disillusioned with advertising and more interested in graphic design.<ref name=":13" /> After leaving Saatchi & Saatchi in 1985, Drenttel co-founded Drenttel Doyle Partners, a small design and advertising firm<ref>{{Cite news |last=Foltz |first=Kim |date=1990-11-27 |title=THE MEDIA BUSINESS: ADVERTISING; Drenttel Doyle Has Success As the All-Purpose Agency |url=https://www.nytimes.com/1990/11/27/business/media-business-advertising-drenttel-doyle-has-success-all-purpose-agency.html |access-date=2025-04-27 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> that worked across corporate design, new product development, packaging, advertising, marketing, architectural and environmental graphics, and editorial design.<ref>{{cite web|title=William Drenttel: Short Bio|url=http://www.jhwd.com/prwd.html|work=JHWD|accessdate=20 January 2012}}</ref> For the following 12 years, Drenttel ran the firm with principals Stephen Doyle and Thomas Kluepfel. Drenttel Doyle Partners was first located at 77 Irving Place and then at 1123 Broadway, both in New York City.

Drenttel Doyle Partners made a significant impact on magazine design with its design of ''[[Spy Magazine]]'' and ''[[The New Republic]]'' in 1986. They also designed the identity for the [[Brookfield Place (New York City)|World Financial Center]] in 1988; launched retail cash machines for [[Citibank]] in 1992; repositioned the Cooper-Hewitt Museum as the [[Cooper Hewitt, Smithsonian Design Museum|National Design Museum]] in 1995; designed Martha Stewart products into [[Kmart (United States)|K-Mart]] in 1997; and created graphic identity programs for three national educational institutions: [[Teach For America|Teach for America]] in 1994, [[EdisonLearning|Edison Project]] in 1994 and [[Princeton University]] in 1996. Drenttel Doyle Partners’ clients included [[Brooklyn Academy of Music]], [[Champion International Paper|Champion Paper]], [[Elektra Records]], [[Farrar Straus & Giroux]], [[HarperCollins]], [[Hewitt Associates]], ''[[Inc. Magazine]]'', [[Metropolitan Transportation Authority]], [[Museum of Modern Art]], [[National Audubon Society]], ''[[The New Republic]]'', [[Olympia & York]], [[Springs Industries]], [[Saint Vincent's Catholic Medical Center|St. Vincent's Hospital]], and [[Wildlife Conservation Society]].{{Citation needed|date=June 2025}}

Drenttel Doyle Partners made a significant impact on magazine design with its design of ''[[Spy Magazine]]'' and ''[[The New Republic]]'' in 1986.<ref name=":13" /> They also designed the identity for the [[Brookfield Place (New York City)|World Financial Center]] in 1988; launched retail cash machines for [[Citibank]] in 1992; repositioned the Cooper-Hewitt Museum as the [[Cooper Hewitt, Smithsonian Design Museum|National Design Museum]] in 1995; designed Martha Stewart products into [[Kmart (United States)|K-Mart]] in 1997; and created graphic identity programs for three national educational institutions: [[Teach For America|Teach for America]] in 1994, [[EdisonLearning|Edison Project]] in 1994 and [[Princeton University]] in 1996. Drenttel Doyle Partners’ clients included [[Brooklyn Academy of Music]], [[Champion International Paper|Champion Paper]], [[Elektra Records]], [[Farrar Straus & Giroux]], [[HarperCollins]], [[Hewitt Associates]], ''[[Inc. Magazine]]'', [[Metropolitan Transportation Authority]], [[Museum of Modern Art]], [[National Audubon Society]], ''[[The New Republic]]'', [[Olympia & York]], [[Springs Industries]], [[Saint Vincent's Catholic Medical Center|St. Vincent's Hospital]], and [[Wildlife Conservation Society]].{{Citation needed|date=June 2025}}

After Drenttel left in 1996,<ref name=":11">{{Cite web |date=2019-08-22 |title=Visual Thinking: Jessica Helfand on Invention, the Studio as Sanctuary, and Being a Collector |url=https://www.madamearchitect.org/interviews/2019/8/16/jessica-helfand |access-date=2025-04-27 |website=Madame Architect |language=en-US}}</ref> Stephen Doyle continued to run the studio under the name Doyle Partners.<ref>{{Cite web |title=Stephen Doyle Collection {{!}} SVA Archives |url=https://archives.sva.edu/about-collection/stephen-doyle-collection?autoscroll=0 |access-date=2025-04-27 |website=archives.sva.edu}}</ref>

After Drenttel left in 1996,<ref name=":11">{{Cite web |date=2019-08-22 |title=Visual Thinking: Jessica Helfand on Invention, the Studio as Sanctuary, and Being a Collector |url=https://www.madamearchitect.org/interviews/2019/8/16/jessica-helfand |access-date=2025-04-27 |website=Madame Architect |language=en-US}}</ref> Stephen Doyle continued to run the studio under the name Doyle Partners.<ref>{{Cite web |title=Stephen Doyle Collection {{!}} SVA Archives |url=https://archives.sva.edu/about-collection/stephen-doyle-collection?autoscroll=0 |access-date=2025-04-27 |website=archives.sva.edu}}</ref>

=== Winterhouse Studio and Winterhouse Editions (1997–2013) ===

=== Winterhouse Studio and Winterhouse Editions (1997–2013) ===

Drenttel started Winterhouse Studio with his wife [[Jessica Helfand]] in 1997. Initially a two-person firm, it focused primarily on early[[Web design|website design]] for corporations and publications like [[The New Yorker|''The New Yorker'']],<ref name=":12" /> before growing into a five-person<ref name=":12" /> graphic design studio working in publishing, culture, education, design and social innovation. It first operated from 214 Sullivan Street, New York City<ref>{{cite web|title=2010 Hall of Fame|url=http://www.adcglobal.org/archive/hof/2010/?id=782|work=Art Directors' Club|accessdate=20 January 2012}}</ref> before moving to [[Falls Village|Falls Village, Connecticut]] in June 1998. From its rural location in northwest Connecticut, Drenttel sought to create a new kind of design practice that innovated how designers participate in large social issues and programs, both nationally and internationally.<ref>{{cite web|title=Sean Adams Interviews Jessica Helfand and William Drentell |url=http://www.stepinsidedesign.com/STEPMagazine/Article/28897/ |work=Step Inside Design |accessdate=20 January 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20110716135408/http://www.stepinsidedesign.com/STEPMagazine/Article/28897/ |archivedate=July 16, 2011 }}</ref>

Drenttel started Winterhouse Studio with his wife [[Jessica Helfand]] in 1997. Initially a two-person firm, it focused primarily on early[[Web design|website design]] for corporations and publications like [[The New Yorker|''The New Yorker'']],<ref name=":12" /> before growing into a five-person<ref name=":12" /> graphic design studio working in publishing, culture, education, design and social innovation. It first operated from 214 Sullivan Street, New York City<ref>{{cite web|title=2010 Hall of Fame|url=http://www.adcglobal.org/archive/hof/2010/?id=782|work=Art Directors' Club|accessdate=20 January 2012}}</ref> before moving to a 1932 house that used to house [[Ezra Winter]]'s painting studio<ref name=":13" /> in [[Falls Village|Falls Village, Connecticut]] in June 1998. From its rural location in northwest Connecticut, Drenttel sought to create a new kind of design practice that innovated how designers participate in large social issues and programs, both nationally and internationally.<ref>{{cite web|title=Sean Adams Interviews Jessica Helfand and William Drentell |url=http://www.stepinsidedesign.com/STEPMagazine/Article/28897/ |work=Step Inside Design |accessdate=20 January 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20110716135408/http://www.stepinsidedesign.com/STEPMagazine/Article/28897/ |archivedate=July 16, 2011 }}</ref>

Winterhouse Studio initially focused on publishing and editorial development; new media; and cultural, educational and literary institutions. The studio designed [[Netscape]] tools, browser and homepage in 1998-1999, ''University Business'' in 1998, ''[[New England Journal of Medicine]]'' in 2000, ''[[Legal Affairs]]'', [[Norman Rockwell Museum]] in 2002, Berkshire Taconic Community Foundation in 2003, [[New York University]] School of Journalism and [[Paris Review|''The Paris Review'']] in 2004, ''[[Yale Law Journal]]'' in 2005, ''[[The New Yorker]]'' in 2007, [[Archives of American Art|''Archives of American Art Journal'']], Yale Environment 360 and Teach For All in 2008, and ''[[Harvard Law Review]]'' in 2010.<ref>{{cite web|title=Design Indaba 2010|url=http://www.designindaba.com/speaker/william-drenttel|work=Design Indaba|accessdate=20 January 2012}}</ref> Additional clients included [[Yale University Press]], [[Errol Morris]], [[Stora Enso]], [[Global Centre for the Responsibility to Protect (non-governmental organization)|Global Centre for the Responsibility to Protect]], [[Smithsonian Archives of American Art]], [[Children's Television Workshop]].<ref>{{cite web|title=Winterhouse|url=http://winterhouse.com/|accessdate=29 December 2011}}</ref>

Winterhouse Studio initially focused on publishing and editorial development; new media; and cultural, educational and literary institutions. The studio designed [[Netscape]] tools, browser and homepage in 1998-1999, ''University Business'' in 1998, ''[[New England Journal of Medicine]]'' in 2000, ''[[Legal Affairs]]'', [[Norman Rockwell Museum]] in 2002, Berkshire Taconic Community Foundation in 2003, [[New York University]] School of Journalism and [[Paris Review|''The Paris Review'']] in 2004, ''[[Yale Law Journal]]'' in 2005, ''[[The New Yorker]]'' in 2007, [[Archives of American Art|''Archives of American Art Journal'']], Yale Environment 360 and Teach For All in 2008, and ''[[Harvard Law Review]]'' in 2010.<ref>{{cite web|title=Design Indaba 2010|url=http://www.designindaba.com/speaker/william-drenttel|work=Design Indaba|accessdate=20 January 2012}}</ref> Additional clients included [[Yale University Press]], [[Errol Morris]], [[Stora Enso]], [[Global Centre for the Responsibility to Protect (non-governmental organization)|Global Centre for the Responsibility to Protect]], [[Smithsonian Archives of American Art]], [[Children's Television Workshop]].<ref>{{cite web|title=Winterhouse|url=http://winterhouse.com/|accessdate=29 December 2011}}</ref>

=== Winterhouse Institute (2006–2013) ===

=== Winterhouse Institute (2006–2013) ===

Drenttel established Winterhouse Institute in 2006 to focus on non-profit projects that support design innovation and education, as well as social and political initiatives. In 2011, Winterhouse Institute became a [[501(c) organization|501c3 non-profit organization]]. As of 2025, Winterhouse Institute continues its work in supporting design educators.<ref>{{Cite web |title=Winterhouse Institute |url=http://www.winterhouseinstitute.org/ |access-date=2025-05-29 |website=Winterhouse Institute |language=en-US}}</ref>

Drenttel established Winterhouse Institute in 2006 to focus on non-profit projects that support design innovation and education, as well as social and political initiatives.<ref name=":13" /> In 2011, Winterhouse Institute became a [[501(c) organization|501c3 non-profit organization]]. As of 2025, Winterhouse Institute continues its work in supporting design educators.<ref>{{Cite web |title=Winterhouse Institute |url=http://www.winterhouseinstitute.org/ |access-date=2025-05-29 |website=Winterhouse Institute |language=en-US}}</ref>

==== Winterhouse Awards ====

==== Winterhouse Awards ====

=== Design Observer (2003–2012) ===

=== Design Observer (2003–2012) ===

In October 2003, Drenttel, with [[Michael Bierut]], [[Jessica Helfand]] and [[Rick Poynor|Rick Poyner]] founded ''[[Design Observer]]'' which became the leading international site for design, urbanism, social innovation and cultural observation, providing a forum for critical discussion and commentary.<ref name=":0" /><ref name=":1" /> Drenttel became publisher and editorial director in 2010. ''Design Observer'' had seven [[Webby Awards]] nominations.<ref>{{Cite web |title=13th Annual Webby Awards |url=https://inventionofdesire.com/feature/13th-annual-webby-awards/8307 |access-date=2025-04-27 |website=Design Observer |language=en}}</ref><ref>{{Cite web |last=Blurb |date=2015-10-07 |title=Design Observer Launches “Observer Editions” Imprint With Blurb |url=https://www.globenewswire.com/news-release/2015/10/07/774326/0/en/Design-Observer-Launches-Observer-Editions-Imprint-With-Blurb.html |access-date=2025-04-27 |website=GlobeNewswire News Room |language=en-us}}</ref> A grant by the [[Rockefeller Foundation]] facilitated expansion of Design Observer Group in August 2009 to include Change Observer, Places and Observer Media channels.<ref>{{cite web |title=Ch-ch-ch-changes: The New Design Observer |url=http://mergedesignblog.com/tag/william-drenttel/ |accessdate=20 January 2012 |work=merge design blog}}</ref> These channels developed new journalism focused on social innovation, urbanism and design within the public realm.{{Citation needed|date=May 2025}} By the end of 2011, the site had published over 4000 articles and essays by over 500 authors, with over 25,000 comments logged.{{Citation needed|date=May 2025}}

In October 2003, Drenttel, with [[Michael Bierut]], [[Jessica Helfand]] and [[Rick Poynor|Rick Poyner]] founded ''[[Design Observer]]'' which became the leading international site for design, urbanism, social innovation and cultural observation, providing a forum for critical discussion and commentary.<ref name=":0" /><ref name=":1" /> Drenttel became publisher and editorial director in 2010. ''Design Observer'' had seven [[Webby Awards]] nominations.<ref>{{Cite web |title=13th Annual Webby Awards |url=https://inventionofdesire.com/feature/13th-annual-webby-awards/8307 |access-date=2025-04-27 |website=Design Observer |language=en}}</ref><ref>{{Cite web |last=Blurb |date=2015-10-07 |title=Design Observer Launches “Observer Editions” Imprint With Blurb |url=https://www.globenewswire.com/news-release/2015/10/07/774326/0/en/Design-Observer-Launches-Observer-Editions-Imprint-With-Blurb.html |access-date=2025-04-27 |website=GlobeNewswire News Room |language=en-us}}</ref> A grant by the [[Rockefeller Foundation]] facilitated expansion of Design Observer Group in August 2009 to include Change Observer, Places and Observer Media channels.<ref>{{cite web |title=Ch-ch-ch-changes: The New Design Observer |url=http://mergedesignblog.com/tag/william-drenttel/ |accessdate=20 January 2012 |work=merge design blog}}</ref> These channels developed new journalism focused on social innovation, urbanism and design within the public realm.{{Citation needed|date=May 2025}} By 2013, the site had published over 4,800 articles and essays by over 600 authors, with more than 183,000 unique monthly visitors.<ref name=":13" />

=== Yale School of Management ===

=== Yale School of Management ===

===AIGA===

===AIGA===

Drenttel was president [[emeritus]] of [[AIGA]], the largest design organization in the U.S. He led the organization as president from 1994 to 1996, through a period of significant change, including the opening of a new national headquarters in New York City, the appointment of a new executive director, new financial controls, the launch of the organization's first capital campaign, and program coordination with 52 regional chapters. As president emeritus, Drenttel provided ongoing strategic and longterm planning consultation. In 2005, Drenttel assumed the role of national task force director for disaster relief for designers after the destruction of the [[States of the Gulf Coast of the United States|Gulf States]] by hurricanes. In 2011, he supported the launch of the AIGA social change initiative, Design For Good. Drenttel also served as board member for the New York Chapter of AIGA from 1990 to 1992, and as a national board member from 1993 to 1996.

Drenttel was president [[emeritus]] of [[AIGA]], the largest design organization in the U.S. He led the organization as president from 1994 to 1996, through a period of significant change, including the opening of a new national headquarters in New York City, the appointment of a new executive director, new financial controls, the launch of the organization's first capital campaign, and program coordination with 52 regional chapters. He also co-edited the ''Looking Closer'' [[Anthology|anthologies]], books of essays on design published by AIGA.<ref name=":13" /><ref>{{Cite web |last=Fuller |first=Jarrett |date=2020-08-19 |title=Design Criticism Is Everywhere—Why Are We Still Looking For It? |url=https://eyeondesign.aiga.org/design-criticism-is-everywhere-why-are-we-still-looking-for-it/ |url-status=live |access-date=2025-07-04}}</ref> As president emeritus, Drenttel provided ongoing strategic and longterm planning consultation. In 2005, Drenttel assumed the role of national task force director for disaster relief for designers after the destruction of the [[States of the Gulf Coast of the United States|Gulf States]] by hurricanes. In 2011, he supported the launch of the AIGA social change initiative, Design For Good. Drenttel also served as board member for the New York Chapter of AIGA from 1990 to 1992, and as a national board member from 1993 to 1996.

===Teach for All===

===Teach for All===