Video news release

A '''video news release''' ('''VNR''') is a [[video]] segment made to look like a news report, but is instead created by a [[public relations|PR]] firm, advertising agency, marketing firm, [[corporation]], [[government agency]], or [[non-profit organization]]. They are provided to television newsrooms to shape [[public opinion]], promote commercial products and services, [[publicity|publicize]] individuals, or support other interests. [[News producer]]s may air VNRs, in whole or in part, at their discretion or incorporate them into news reports if they contain information appropriate to a story or of interest to viewers.

A '''video news release''' ('''VNR''') is a [[video]] segment made to look like a news report, but is instead created by a [[public relations|PR]] firm, advertising agency, marketing firm, [[corporation]], [[government agency]], or [[non-profit organization]]. They are provided to television newsrooms to shape [[public opinion]], promote commercial products and services, [[publicity|publicize]] individuals, or support other interests. [[News producer]]s may air VNRs, in whole or in part, at their discretion or incorporate them into news reports if they contain information appropriate to a story or of interest to viewers.

Critics of VNRs have called the practice deceptive or a [[propaganda]] technique, particularly when the segment is not identified to the viewers as a VNR. Firms producing VNRs disagree and equate their use to a [[press release]] in video form and point to the fact that editorial judgement in the worthiness, part or whole, of a VNR's content is still left in the hands of journalists, program producers or the like. The United States [[Federal Communications Commission]] is currently{{when?|date=February 2022}} investigating the practice of VNRs{{cn|date=February 2022}}.

Critics of VNRs have called the practice deceptive or a [[propaganda]] technique, particularly when the segment is not identified to the viewers as a VNR. Firms producing VNRs disagree and equate their use to a [[press release]] in video form and point to the fact that editorial judgement in the worthiness, part or whole, of a VNR's content is still left in the hands of journalists, program producers or the like. The United States [[Federal Communications Commission]] is currently{{when?|date=February 2022}} investigating the practice of VNRs.{{cn|date=February 2022}}

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