Valley-Based Bank to Retire Six Division Bank Brands, Bringing Alignment - Greater Phoenix In Business Magazine

Western Alliance Bank unveiled plans to unite each of the Bank’s divisions nether the Western Alliance Bank brand. By year-end, six part slope brands – Alliance Association Bank, Alliance Bank of Arizona, Bank of Nevada, Bridge Bank, First Independent Bank and Torrey Pines Bank – volition instrumentality connected the Western Alliance Bank name. The Bank’s AmeriHome Mortgage subsidiary and its affiliate Western Alliance Trust Company volition proceed with their existent names.

For implicit a decade, Western Alliance and its banking divisions person operated nether the aforesaid charter, providing a scope of commercialized banking solutions and user products portion fostering beardown relationships with clients done personalized service. Originally focused connected Western determination markets, the Bank has grown to see 17 nationalist concern lines today, with 56 offices and implicit 3500 employees located passim the United States.

“An breathtaking milestone arsenic we proceed to beforehand our National Commercial Bank strategy is achieving marque unity. By year-end, the markets we service and the clients who are truthful important to america volition cognize america arsenic 1 beardown bank, offering unmatched manufacture expertise and unparalleled, best-in-class service,” said President and Chief Executive Officer Ken Vecchione. “As we determination guardant arsenic 1 brand, our clients volition bask seamless entree to specialized services disposable done our nationalist concern lines, delivered by radical they trust. Clients volition proceed to enactment with the bankers they know. Relationships volition stay precisely arsenic they are today.”

While the part brands whitethorn not beryllium featured arsenic prominently successful the marketplace, they stay an important portion of the Bank’s heritage. Vecchione added, “We volition proceed to grant the past and lawsuit loyalty associated with our bequest brands nether Western Alliance Bank.”