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Google Zero: MOS:BOLDREDIRECT
[td]In 2007, Google introduced [[Google Search#Universal search|Universal Search]], incorporating results from various Google services including [[YouTube]] and [[Google Maps]]. In 2009, Google introduced [[Google Search#Rich snippets|rich snippets]], which used structured data from websites to provide snippets from the underlying page, such as restaurant reviews and social media profile overviews. In 2012, Google began displaying a [[Knowledge Panel]], which presents information about individuals, organizations, locations, or objects directly within the search interface using data from the Google Knowledge Graph.<ref name=":0" /> [[Microsoft Bing]] also released a similar "knowledge and action graph" (also called Satori).<ref>{{Cite web |date=August 20, 2015 |title=Bing announces availability of the knowledge and action graph API |url=https://blogs.bing.com/search/August-2015/Bing-announces-availability-of-the-knowledge-and-a |access-date=August 30, 2025 |website=[[Microsoft Bing]] Blogs |language=en-US}}</ref> In 2024, search engines began incorporating AI-generated summaries into search result pages. Google announced Search Generative Experience at a 2023 developer event; in 2024, the feature was renamed AI Overviews and released. Also in 2024, Microsoft released Bing generative search, which functions similarly.<ref>{{Cite web |last=Younker |first=Scott |date=July 26, 2025 |title=Microsoft Bing adds better version of Google's AI Overview β how it works |url=https://www.tomsguide.com/computing...r-version-of-googles-ai-overview-how-it-works |access-date=August 30, 2025 |website=[[Tom's Guide]] |language=en}}</ref> In 2025, Google introduced [[Google Search#AI Mode|AI Mode]], incorporating an AI-powered chatbot tab into the search interface.<ref name=":0">{{Cite web |last=Whitwam |first=Ryan |date=May 20, 2025 |title=Zero-click searches: Googleβs AI tools are the culmination of its hubris |url=https://arstechnica.com/google/2025...s-ai-tools-are-the-culmination-of-its-hubris/ |access-date=August 30, 2025 |website=[[Ars Technica]] |language=en}}</ref>[/td] [td]== Google Zero ==[/td]
[td]== Google Zero ==[/td] [td]Zero-click results have raised concerns among online publishers, because dwindling website traffic from users whose queries are satisfied without ever visiting the source page can lead to decreased revenue for advertising-supported publications.<ref>{{Cite news |last=Allyn |first=Bobby |date=July 31, 2025 |title=Online news publishers face 'extinction-level event' from Google's AI-powered search |url=https://www.npr.org/2025/07/31/nx-s1-5484118/google-ai-overview-online-publishers |access-date=August 30, 2025 |work=[[NPR]] |language=en}}</ref> [[Nilay Patel]], editor-in-chief of ''[[The Verge]]'', coined the phrase ''Google Zero'' to refer to a point in time when Google stops providing any click traffic whatsoever.<ref>{{Cite web |last=Joseph |first=Seb |date=July 14, 2025 |title=WTF is 'Google Zero'? |url=https://digiday.com/marketing/wtf-is-google-zero/ |access-date=August 30, 2025 |website=[[Digiday]] |language=en-US}}</ref> Some publishers, such as ''The Verge'' and ''[[Wired (magazine)|Wired]]'', have cited Google Zero when announcing strategies to focus more on direct relationships with readers through email newsletters and interactive offerings.<ref name=":1">{{Cite news |last=Drummond |first=Katie |date=July 23, 2025 |title=A New Era for WIREDβThat Starts With You |url=https://www.wired.com/story/a-new-era-for-wired-that-starts-with-you/ |access-date=August 30, 2025 |work=[[Wired (magazine)|Wired]] |language=en-US |issn=1059-1028}}</ref><ref>{{Cite web |last=McMillan |first=Dane |date=July 22, 2025 |title=The Verge Launches New Site Features Aimed at Deepening Audience Engagement and Announces New Editorial Newsletters |url=https://www.theverge.com/press-room/710921/verge-site-features-launch-newsletters |access-date=August 30, 2025 |website=[[The Verge]] |language=en-US}}</ref> ''Wired's'' [[Katie Drummond]] described the phenomenon as a "traffic apocalypse".<ref name=":1" />[/td]
[td]Zero-click results have raised concerns among online publishers, because dwindling website traffic from users whose queries are satisfied without ever visiting the source page can lead to decreased revenue for advertising-supported publications.<ref>{{Cite news |last=Allyn |first=Bobby |date=July 31, 2025 |title=Online news publishers face 'extinction-level event' from Google's AI-powered search |url=https://www.npr.org/2025/07/31/nx-s1-5484118/google-ai-overview-online-publishers |access-date=August 30, 2025 |work=[[NPR]] |language=en}}</ref> [[Nilay Patel]], editor-in-chief of ''[[The Verge]]'', coined the phrase '''''Google Zero''''' to refer to a point in time when Google stops providing any click traffic whatsoever.<ref>{{Cite web |last=Joseph |first=Seb |date=July 14, 2025 |title=WTF is 'Google Zero'? |url=https://digiday.com/marketing/wtf-is-google-zero/ |access-date=August 30, 2025 |website=[[Digiday]] |language=en-US}}</ref> Some publishers, such as ''The Verge'' and ''[[Wired (magazine)|Wired]]'', have cited Google Zero when announcing strategies to focus more on direct relationships with readers through email newsletters and interactive offerings.<ref name=":1">{{Cite news |last=Drummond |first=Katie |date=July 23, 2025 |title=A New Era for WIREDβThat Starts With You |url=https://www.wired.com/story/a-new-era-for-wired-that-starts-with-you/ |access-date=August 30, 2025 |work=[[Wired (magazine)|Wired]] |language=en-US |issn=1059-1028}}</ref><ref>{{Cite web |last=McMillan |first=Dane |date=July 22, 2025 |title=The Verge Launches New Site Features Aimed at Deepening Audience Engagement and Announces New Editorial Newsletters |url=https://www.theverge.com/press-room/710921/verge-site-features-launch-newsletters |access-date=August 30, 2025 |website=[[The Verge]] |language=en-US}}</ref> ''Wired's'' [[Katie Drummond]] described the phenomenon as a "traffic apocalypse".<ref name=":1" />[/td] [td][/td]
[td][/td] [td]== Marketing ==[/td]
[td]== Marketing ==[/td]
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[td]In 2007, Google introduced [[Google Search#Universal search|Universal Search]], incorporating results from various Google services including [[YouTube]] and [[Google Maps]]. In 2009, Google introduced [[Google Search#Rich snippets|rich snippets]], which used structured data from websites to provide snippets from the underlying page, such as restaurant reviews and social media profile overviews. In 2012, Google began displaying a [[Knowledge Panel]], which presents information about individuals, organizations, locations, or objects directly within the search interface using data from the Google Knowledge Graph.<ref name=":0" /> [[Microsoft Bing]] also released a similar "knowledge and action graph" (also called Satori).<ref>{{Cite web |date=August 20, 2015 |title=Bing announces availability of the knowledge and action graph API |url=https://blogs.bing.com/search/August-2015/Bing-announces-availability-of-the-knowledge-and-a |access-date=August 30, 2025 |website=[[Microsoft Bing]] Blogs |language=en-US}}</ref> In 2024, search engines began incorporating AI-generated summaries into search result pages. Google announced Search Generative Experience at a 2023 developer event; in 2024, the feature was renamed AI Overviews and released. Also in 2024, Microsoft released Bing generative search, which functions similarly.<ref>{{Cite web |last=Younker |first=Scott |date=July 26, 2025 |title=Microsoft Bing adds better version of Google's AI Overview β how it works |url=https://www.tomsguide.com/computing...r-version-of-googles-ai-overview-how-it-works |access-date=August 30, 2025 |website=[[Tom's Guide]] |language=en}}</ref> In 2025, Google introduced [[Google Search#AI Mode|AI Mode]], incorporating an AI-powered chatbot tab into the search interface.<ref name=":0">{{Cite web |last=Whitwam |first=Ryan |date=May 20, 2025 |title=Zero-click searches: Googleβs AI tools are the culmination of its hubris |url=https://arstechnica.com/google/2025...s-ai-tools-are-the-culmination-of-its-hubris/ |access-date=August 30, 2025 |website=[[Ars Technica]] |language=en}}</ref>[/td]Revision as of 19:03, 30 August 2025
[/td][td]In 2007, Google introduced [[Google Search#Universal search|Universal Search]], incorporating results from various Google services including [[YouTube]] and [[Google Maps]]. In 2009, Google introduced [[Google Search#Rich snippets|rich snippets]], which used structured data from websites to provide snippets from the underlying page, such as restaurant reviews and social media profile overviews. In 2012, Google began displaying a [[Knowledge Panel]], which presents information about individuals, organizations, locations, or objects directly within the search interface using data from the Google Knowledge Graph.<ref name=":0" /> [[Microsoft Bing]] also released a similar "knowledge and action graph" (also called Satori).<ref>{{Cite web |date=August 20, 2015 |title=Bing announces availability of the knowledge and action graph API |url=https://blogs.bing.com/search/August-2015/Bing-announces-availability-of-the-knowledge-and-a |access-date=August 30, 2025 |website=[[Microsoft Bing]] Blogs |language=en-US}}</ref> In 2024, search engines began incorporating AI-generated summaries into search result pages. Google announced Search Generative Experience at a 2023 developer event; in 2024, the feature was renamed AI Overviews and released. Also in 2024, Microsoft released Bing generative search, which functions similarly.<ref>{{Cite web |last=Younker |first=Scott |date=July 26, 2025 |title=Microsoft Bing adds better version of Google's AI Overview β how it works |url=https://www.tomsguide.com/computing...r-version-of-googles-ai-overview-how-it-works |access-date=August 30, 2025 |website=[[Tom's Guide]] |language=en}}</ref> In 2025, Google introduced [[Google Search#AI Mode|AI Mode]], incorporating an AI-powered chatbot tab into the search interface.<ref name=":0">{{Cite web |last=Whitwam |first=Ryan |date=May 20, 2025 |title=Zero-click searches: Googleβs AI tools are the culmination of its hubris |url=https://arstechnica.com/google/2025...s-ai-tools-are-the-culmination-of-its-hubris/ |access-date=August 30, 2025 |website=[[Ars Technica]] |language=en}}</ref>[/td] [td]== Google Zero ==[/td]
[td]== Google Zero ==[/td] [td]Zero-click results have raised concerns among online publishers, because dwindling website traffic from users whose queries are satisfied without ever visiting the source page can lead to decreased revenue for advertising-supported publications.<ref>{{Cite news |last=Allyn |first=Bobby |date=July 31, 2025 |title=Online news publishers face 'extinction-level event' from Google's AI-powered search |url=https://www.npr.org/2025/07/31/nx-s1-5484118/google-ai-overview-online-publishers |access-date=August 30, 2025 |work=[[NPR]] |language=en}}</ref> [[Nilay Patel]], editor-in-chief of ''[[The Verge]]'', coined the phrase ''Google Zero'' to refer to a point in time when Google stops providing any click traffic whatsoever.<ref>{{Cite web |last=Joseph |first=Seb |date=July 14, 2025 |title=WTF is 'Google Zero'? |url=https://digiday.com/marketing/wtf-is-google-zero/ |access-date=August 30, 2025 |website=[[Digiday]] |language=en-US}}</ref> Some publishers, such as ''The Verge'' and ''[[Wired (magazine)|Wired]]'', have cited Google Zero when announcing strategies to focus more on direct relationships with readers through email newsletters and interactive offerings.<ref name=":1">{{Cite news |last=Drummond |first=Katie |date=July 23, 2025 |title=A New Era for WIREDβThat Starts With You |url=https://www.wired.com/story/a-new-era-for-wired-that-starts-with-you/ |access-date=August 30, 2025 |work=[[Wired (magazine)|Wired]] |language=en-US |issn=1059-1028}}</ref><ref>{{Cite web |last=McMillan |first=Dane |date=July 22, 2025 |title=The Verge Launches New Site Features Aimed at Deepening Audience Engagement and Announces New Editorial Newsletters |url=https://www.theverge.com/press-room/710921/verge-site-features-launch-newsletters |access-date=August 30, 2025 |website=[[The Verge]] |language=en-US}}</ref> ''Wired's'' [[Katie Drummond]] described the phenomenon as a "traffic apocalypse".<ref name=":1" />[/td]
[td]Zero-click results have raised concerns among online publishers, because dwindling website traffic from users whose queries are satisfied without ever visiting the source page can lead to decreased revenue for advertising-supported publications.<ref>{{Cite news |last=Allyn |first=Bobby |date=July 31, 2025 |title=Online news publishers face 'extinction-level event' from Google's AI-powered search |url=https://www.npr.org/2025/07/31/nx-s1-5484118/google-ai-overview-online-publishers |access-date=August 30, 2025 |work=[[NPR]] |language=en}}</ref> [[Nilay Patel]], editor-in-chief of ''[[The Verge]]'', coined the phrase '''''Google Zero''''' to refer to a point in time when Google stops providing any click traffic whatsoever.<ref>{{Cite web |last=Joseph |first=Seb |date=July 14, 2025 |title=WTF is 'Google Zero'? |url=https://digiday.com/marketing/wtf-is-google-zero/ |access-date=August 30, 2025 |website=[[Digiday]] |language=en-US}}</ref> Some publishers, such as ''The Verge'' and ''[[Wired (magazine)|Wired]]'', have cited Google Zero when announcing strategies to focus more on direct relationships with readers through email newsletters and interactive offerings.<ref name=":1">{{Cite news |last=Drummond |first=Katie |date=July 23, 2025 |title=A New Era for WIREDβThat Starts With You |url=https://www.wired.com/story/a-new-era-for-wired-that-starts-with-you/ |access-date=August 30, 2025 |work=[[Wired (magazine)|Wired]] |language=en-US |issn=1059-1028}}</ref><ref>{{Cite web |last=McMillan |first=Dane |date=July 22, 2025 |title=The Verge Launches New Site Features Aimed at Deepening Audience Engagement and Announces New Editorial Newsletters |url=https://www.theverge.com/press-room/710921/verge-site-features-launch-newsletters |access-date=August 30, 2025 |website=[[The Verge]] |language=en-US}}</ref> ''Wired's'' [[Katie Drummond]] described the phenomenon as a "traffic apocalypse".<ref name=":1" />[/td] [td][/td]
[td][/td] [td]== Marketing ==[/td]
[td]== Marketing ==[/td]
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