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[td]The stereotype became better known through the advertising campaign of [[Otago]]'s best known pale lager beer, [[Speight's]], in a series of advertisements that have been running since the early 1990s.<ref>Macdonald, C. "[https://www.teara.govt.nz/en/ephemera/29266/southern-man Southern man]", ''Te Ara Encyclopedia of New Zealand'', 5 May 2011. Retrieved 13 July 2017.</ref> Speight's sponsored the production of a bronze statue personifying the stereotype, "Southern Man" by [[Sam Mahon]], which has stood at the entrance to [[Dunedin International Airport]] since 2000.<ref>Dingwall, R. "[http://www.ost-sculpture.org.nz/press/southern-man-dunedin-airport-2000/ Southern Man (Dunedin Airport)]", Otago Sculpture Trust, 19 November 2011. Retrieved 14 July 2017.</ref>[/td] [td][/td]
[td][/td] [td]The stereotype was later acknowledged in a song regarded as an unofficial anthem of [[Dunedin|Dunedin City]] and [[Otago]] in general. Written by ad agency creative director Roy Meares, and produced and sung by [[Murray Grindlay]],<ref>[
Speight's Southern Man Compilation], ''youtube.com'', 14 November 2006. Retrieved 13 July 2017.</ref> this song was performed for Otago Rugby and Speight's Breweries by local musician Denis Henderson. The southern man has also been connected with stage productions such as ''Richard Meros salutes the Southern Man''.<ref>[http://www.scoop.co.nz/stories/CU1203/S00105/is-there-a-place-for-the-southern-man-in-todays-nz.htm Is there a place for the Southern Man in todayβs NZ?]", ''scoop.co.nz'', 6 March 2012. Retrieved 13 July 2017.</ref>[/td]
[td]The stereotype was later acknowledged in a song regarded as an unofficial anthem of [[Dunedin|Dunedin City]] and [[Otago]] in general. Written by ad agency creative director Roy Meares, and produced and sung by [[Murray Grindlay]],<ref>[
Speight's Southern Man Compilation], ''youtube.com'', 14 November 2006. Retrieved 13 July 2017.</ref> this song was performed for Otago Rugby and Speight's Breweries by local musician Denis Henderson. The southern man has also been connected with the book and stage productions such as ''Richard Meros salutes the Southern Man''.<ref>[http://www.scoop.co.nz/stories/CU1203/S00105/is-there-a-place-for-the-southern-man-in-todays-nz.htm Is there a place for the Southern Man in todayβs NZ?]", ''scoop.co.nz'', 6 March 2012. Retrieved 13 July 2017.</ref><ref>{{Cite web |title=Stuff |url=https://www.stuff.co.nz/nelson-mail/blogs/7837634/A-salute-to-the-Southern-Man |access-date=2025-09-02 |website=www.stuff.co.nz}}</ref>[/td]
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[td][/td] [td]The semi-autobiographical novels of [[Barry Crump]], though set in the North Island, conform strongly to a similar stereotype. The character of Uncle Hec (played by [[Sam Neill]]) in the [[Taika Waititi]] film ''[[Hunt for the Wilderpeople]]'' β based on a Crump novel β is a big-screen personification of the North Island Bushman, of which the Southern Man character is a variation.<ref>Oliver, H. "[http://www.noted.co.nz/culture/movies/rooted-in-new-zealand-an-interview-with-sam-neill/ Rooted in New Zealand: An interview with Sam Neill]," ''noted.co.nz'', 24 March 2016. Retrieved 6 March 2018.</ref>[/td]
[td]The semi-autobiographical novels of [[Barry Crump]], though set in the North Island, conform strongly to a similar stereotype. The character of Uncle Hec (played by [[Sam Neill]]) in the [[Taika Waititi]] film ''[[Hunt for the Wilderpeople]]'' β based on a Crump novel β is a big-screen personification of the North Island Bushman, of which the Southern Man character is a variation.<ref>Oliver, H. "[http://www.noted.co.nz/culture/movies/rooted-in-new-zealand-an-interview-with-sam-neill/ Rooted in New Zealand: An interview with Sam Neill]," ''noted.co.nz'', 24 March 2016. Retrieved 6 March 2018.</ref>[/td]
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[td]The stereotype became better known through the advertising campaign of [[Otago]]'s best known pale lager beer, [[Speight's]], in a series of advertisements that have been running since the early 1990s.<ref>Macdonald, C. "[https://www.teara.govt.nz/en/ephemera/29266/southern-man Southern man]", ''Te Ara Encyclopedia of New Zealand'', 5 May 2011. Retrieved 13 July 2017.</ref> Speight's sponsored the production of a bronze statue personifying the stereotype, "Southern Man" by [[Sam Mahon]], which has stood at the entrance to [[Dunedin International Airport]] since 2000.<ref>Dingwall, R. "[http://www.ost-sculpture.org.nz/press/southern-man-dunedin-airport-2000/ Southern Man (Dunedin Airport)]", Otago Sculpture Trust, 19 November 2011. Retrieved 14 July 2017.</ref>[/td]Revision as of 08:02, 2 September 2025
[/td][td]The stereotype became better known through the advertising campaign of [[Otago]]'s best known pale lager beer, [[Speight's]], in a series of advertisements that have been running since the early 1990s.<ref>Macdonald, C. "[https://www.teara.govt.nz/en/ephemera/29266/southern-man Southern man]", ''Te Ara Encyclopedia of New Zealand'', 5 May 2011. Retrieved 13 July 2017.</ref> Speight's sponsored the production of a bronze statue personifying the stereotype, "Southern Man" by [[Sam Mahon]], which has stood at the entrance to [[Dunedin International Airport]] since 2000.<ref>Dingwall, R. "[http://www.ost-sculpture.org.nz/press/southern-man-dunedin-airport-2000/ Southern Man (Dunedin Airport)]", Otago Sculpture Trust, 19 November 2011. Retrieved 14 July 2017.</ref>[/td] [td][/td]
[td][/td] [td]The stereotype was later acknowledged in a song regarded as an unofficial anthem of [[Dunedin|Dunedin City]] and [[Otago]] in general. Written by ad agency creative director Roy Meares, and produced and sung by [[Murray Grindlay]],<ref>[
[td]The stereotype was later acknowledged in a song regarded as an unofficial anthem of [[Dunedin|Dunedin City]] and [[Otago]] in general. Written by ad agency creative director Roy Meares, and produced and sung by [[Murray Grindlay]],<ref>[
[td][/td] [td]The semi-autobiographical novels of [[Barry Crump]], though set in the North Island, conform strongly to a similar stereotype. The character of Uncle Hec (played by [[Sam Neill]]) in the [[Taika Waititi]] film ''[[Hunt for the Wilderpeople]]'' β based on a Crump novel β is a big-screen personification of the North Island Bushman, of which the Southern Man character is a variation.<ref>Oliver, H. "[http://www.noted.co.nz/culture/movies/rooted-in-new-zealand-an-interview-with-sam-neill/ Rooted in New Zealand: An interview with Sam Neill]," ''noted.co.nz'', 24 March 2016. Retrieved 6 March 2018.</ref>[/td]
[td]The semi-autobiographical novels of [[Barry Crump]], though set in the North Island, conform strongly to a similar stereotype. The character of Uncle Hec (played by [[Sam Neill]]) in the [[Taika Waititi]] film ''[[Hunt for the Wilderpeople]]'' β based on a Crump novel β is a big-screen personification of the North Island Bushman, of which the Southern Man character is a variation.<ref>Oliver, H. "[http://www.noted.co.nz/culture/movies/rooted-in-new-zealand-an-interview-with-sam-neill/ Rooted in New Zealand: An interview with Sam Neill]," ''noted.co.nz'', 24 March 2016. Retrieved 6 March 2018.</ref>[/td]
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