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How To Save Movies With the CEO of AMC Theaters
Matt Belloni broadcasts live from L.A.βs El Rey theater with Bloombergβs Lucas Shaw and AMCβs CEO Adam Aron, digging into the current state of the moviegoing biz. They break down why youβre bombarded with endless trailers and ads, and explore how AMC can stay relevant amid streaming giants.
Plus, Adam Aron shares his surprisingly friendly take on Netflix partnerships and lays out fresh ideas for evolving the theatrical experienceβthink loyalty perks, premium events, and tech upgrades to keep audiences coming back for more.
Watch on YouTube
Continue reading...
Matt Belloni broadcasts live from L.A.βs El Rey theater with Bloombergβs Lucas Shaw and AMCβs CEO Adam Aron, digging into the current state of the moviegoing biz. They break down why youβre bombarded with endless trailers and ads, and explore how AMC can stay relevant amid streaming giants.
Plus, Adam Aron shares his surprisingly friendly take on Netflix partnerships and lays out fresh ideas for evolving the theatrical experienceβthink loyalty perks, premium events, and tech upgrades to keep audiences coming back for more.
Watch on YouTube
Continue reading...
