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He recalled that Kenya has turned a corner from recent sports debacles. In 2022, FKF had been suspended from international football while monies from the Sports Fund were being used for other projects.
President William Ruto speaking during a forum with CEOs on this vision to rally private sector leadership, investment, and collaboration in positioning Kenya as a true global sports powerhouse at State House, Nairobi, on August 3, 2025. Photo/Handaout
President William Ruto has announced establishment of a technical committee to coordinate the collaboration needed to support sports in Kenya, drawing members from the government, Football Kenya Federation (FKF) and the private sector.
The President said the committee will oversee sponsorships of sportsmen and women in various events, branding leagues and managing advertisements for sports events and to ensure that talent is fully tapped to take sports to the next level in Kenya.
He emphasised that the government is committed to making the tripartite partnership mutually beneficial, noting that the private sector would not invest where there is no clear value.
βWe must make it win-win. If it is not win-win, it is not sustainable,β he said.
The President made the remarks during a breakfast meeting bringing together the Ministry of Sports, FKF and private sector representatives at State House, Nairobi, on Wednesday
The technical committee, the President explained, will help streamline the sports sector and thus encourage the private sector to fully participate and contribute ideas and finances.
He pointed out that the selected team will address the obstacles that limit private sector involvement in sports by creating a framework for their effective participation.
President Ruto said the government continues to make deliberate investment in sports, including the development of stadia, grassroots sports academies and organising tournaments from the bottom up.
He pointed out that the government had also deliberately bid to host CHAN 2024 and AFCON 2027 to give local sporting talent the necessary visibility.
To build on this momentum, President Ruto called for bold leadership and a clear plan in the sports sector, adding that challenges in the sector are not as a result of lack of funds, but rather leadership and planning.
βI donβt think resources are the problem, both in government and private sector,β he said.
The President noted that private sector contribution to sports had dwindled due to mismanagement and lack of leadership.
He recalled that Kenya has turned a corner from recent sports debacles. In 2022, FKF had been suspended from international football while monies from the Sports Fund were being used for other projects.
These challenges, he said, had since been addressed. Since 2022, the Sports Fund has been dedicated solely to sports development.
On FKF leadership, he expressed confidence in the current office holders.
Deputy President Kithure Kindiki added that the future of sports in Kenya is bright.
Sports Cabinet Secretary Salim Mvurya affirmed that the government is committed to fostering relations with the private sector to elevate sports in the country.
Β©Citizen Digital, Kenya
Continue reading...
He recalled that Kenya has turned a corner from recent sports debacles. In 2022, FKF had been suspended from international football while monies from the Sports Fund were being used for other projects.
President William Ruto speaking during a forum with CEOs on this vision to rally private sector leadership, investment, and collaboration in positioning Kenya as a true global sports powerhouse at State House, Nairobi, on August 3, 2025. Photo/Handaout
President William Ruto has announced establishment of a technical committee to coordinate the collaboration needed to support sports in Kenya, drawing members from the government, Football Kenya Federation (FKF) and the private sector.
The President said the committee will oversee sponsorships of sportsmen and women in various events, branding leagues and managing advertisements for sports events and to ensure that talent is fully tapped to take sports to the next level in Kenya.
He emphasised that the government is committed to making the tripartite partnership mutually beneficial, noting that the private sector would not invest where there is no clear value.
βWe must make it win-win. If it is not win-win, it is not sustainable,β he said.
The President made the remarks during a breakfast meeting bringing together the Ministry of Sports, FKF and private sector representatives at State House, Nairobi, on Wednesday
The technical committee, the President explained, will help streamline the sports sector and thus encourage the private sector to fully participate and contribute ideas and finances.
He pointed out that the selected team will address the obstacles that limit private sector involvement in sports by creating a framework for their effective participation.
President Ruto said the government continues to make deliberate investment in sports, including the development of stadia, grassroots sports academies and organising tournaments from the bottom up.
He pointed out that the government had also deliberately bid to host CHAN 2024 and AFCON 2027 to give local sporting talent the necessary visibility.
To build on this momentum, President Ruto called for bold leadership and a clear plan in the sports sector, adding that challenges in the sector are not as a result of lack of funds, but rather leadership and planning.
βI donβt think resources are the problem, both in government and private sector,β he said.
The President noted that private sector contribution to sports had dwindled due to mismanagement and lack of leadership.
He recalled that Kenya has turned a corner from recent sports debacles. In 2022, FKF had been suspended from international football while monies from the Sports Fund were being used for other projects.
These challenges, he said, had since been addressed. Since 2022, the Sports Fund has been dedicated solely to sports development.
On FKF leadership, he expressed confidence in the current office holders.
Deputy President Kithure Kindiki added that the future of sports in Kenya is bright.
Sports Cabinet Secretary Salim Mvurya affirmed that the government is committed to fostering relations with the private sector to elevate sports in the country.
Β©Citizen Digital, Kenya
Continue reading...
