Internal data: Amazon registered 5.4M US Prime sign-ups over the 21-day run-up to Prime Day and the four-day event, ~116K less than 2024 and 106K belo

[Techmeme]

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Greg Bensinger / Reuters:
Internal data: Amazon registered 5.4M US Prime sign-ups over the 21-day run-up to Prime Day and the four-day event, ~116K less than 2024 and 106K below its goal — Amazon (AMZN.O) doubled its Prime Day discount sales to four days this year and touted blowout numbers days after the event.

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