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[td]{{Short description|Pseudonymous music producer}}[/td] [td]{{multiple issues|[/td] [td]{{BLP sources|date=January 2025}}[/td] [td]{{notability|date=May 2025}}[/td] [td]}}[/td] [td]{{Infobox YouTube personality[/td]
[td]{{Infobox YouTube personality[/td] [td]| name = Glorb[/td]
[td]| name = Glorb[/td] [td]| channel_display_name = Glorb[/td]
[td]| channel_display_name = Glorb[/td] [td]| years_active = 2023-present[/td]
[td]| years_active = 2023-present[/td] [td]| genre = [[Rage (music genre)|rage]], [[Gangsta rap|gangsta rap]], [[Drill music|drill]][/td]
[td]| genre = [[Rage (music genre)|Rage]], [[Gangsta rap|gangsta rap]], [[Drill music|drill]][/td] [td]| subscribers = 1 Million[/td]
[td]| subscribers = 1 Million[/td] [td]| views = 314.6 million[/td]
[td]| views = 314.6 million[/td] [td]}}[/td]
[td]}}[/td] [td][/td]
[td][/td] [td]'''Glorb''' (also known as '''GlorbWorldwide''') is a [[pseudonym]]ous [[YouTuber]] and [[TikTok]]er who creates [[rap music]] using [[generative artificial intelligence|AI-generated]] voices of characters from the animated series ''[[SpongeBob SquarePants]]''.[/td] [td]'''Glorb''' (also known as '''GlorbWorldwide''') is a [[pseudonym]]ous [[YouTuber]] and [[TikTok]]er who specializes in [[rap music]] using [[generative artificial intelligence|AI-generated]] voices of characters from the animated series ''[[SpongeBob SquarePants]]''.<ref>{{Cite news |date=2024-04-02 |title=AI's quiet creep into music punctuated by 'SpongeBob' voices and a secretive artist called Glorb |url=https://www.nbcnews.com/tech/tech-news/spongebob-ai-generated-music-glorb-rcna145685 |access-date=2025-01-13 |work=NBC News |language=en}}</ref><ref>{{cite news |last1=Forlini |first1=Emily |title=Bye-Bye Bikini Bottom: AI Deepfakes Turn Spongebob Into a Sinister Hip-Hop Star |url=https://www.pcmag.com/news/bye-bye-bikini-bottom-ai-deepfakes-turn-spongebob-into-a-sinister-hip-hop |access-date=14 January 2025 |work=PCMAG |date=3 April 2024 |language=en}}</ref><ref>{{Cite web |last=Mello-Klein |first=Cody |date=0404 |title=Glorb is hitting it big with AI-generated SpongeBob raps. But is it legal under copyright law? |url=https://news.northeastern.edu/2024/...know he,appears to be artificial intelligence. |access-date=2025-01-13 |website=Northeastern Global News |language=en-US}}</ref>[/td] [td][/td] [td]The creator's true identity has not been revealed. Songs from the creator's social media channels have gone [[Viral video|viral]] and led to significant media attention, including renewed discussion on the copyright and legal implications of AI-generated content involving third-party characters.[/td] [td][/td] [td]==Identity==[/td] [td]Glorb is [[pseudonymous]]. In an interview with [[Cr1TiKaL]], Glorb claimed to have been leaving small hints in their music about their identity.<ref>{{Cite AV media |url=
|title=I Interviewed Glorb |date=April 30, 2024 |last=penguinz0 |access-date=August 31, 2025 |via=YouTube}}</ref> People have speculated on his identity using forums such as [[Reddit]].<ref name="ComingSoonTheories" /> Glorb is not affiliated with [[Nickelodeon]].<ref name="DeepfakePCMag" /><ref name="CreepNBC">{{Cite news |date=April 3, 2024 |title=AI's quiet creep into music punctuated by 'SpongeBob' voices and a secretive artist called Glorb |url=https://www.nbcnews.com/tech/tech-news/spongebob-ai-generated-music-glorb-rcna145685 |access-date=August 31, 2025 |work=NBC News |language=en}}</ref>[/td]
[td][/td]
[td]==Content and themes==[/td]
[td]Glorb produces their songs using [[generative artificial intelligence|generative AI]] technology, replicating the voices of characters from the American animated television series ''[[SpongeBob SquarePants]]''.<ref name="LegalNortheastern">{{Cite web |last=Mello-Klein |first=Cody |date=April 9, 2024 |title=Glorb is hitting it big with AI-generated SpongeBob raps. But is it legal under copyright law? |url=https://news.northeastern.edu/2024/04/09/glorb-ai-generated-spongebob-rap/ |access-date=August 31, 2025 |website=Northeastern Global News |language=en-US}}</ref><ref name="MusicTimesLegal">{{cite news |last1=Genualdo |first1=K.J. |title=AI Music Here To Stay, Is It Even Legal? |url=https://www.musictimes.com/articles...al-law-copyright-drake-the-weeknd-grammys.htm |access-date=August 31, 2025 |work=Music Times |date=December 19, 2023}}</ref> Videos posted to the YouTube channel include full-length music videos, as well as briefer shorts, and in addition to featuring SpongeBob, also feature additional characters from the show including Mr. Krabs, Squidward, and Sandy Cheeks.<ref name="ComingSoonTheories">{{cite news |last1=Naushad |first1=Abdul Azim |title=Who Is Glorb? YouTube AI Spongebob Rapper Identity Theories |url=https://www.yahoo.com/entertainment/glorb-youtube-ai-spongebob-rapper-184621492.html |access-date=August 31, 2025 |work=ComingSoon.net |date=May 2, 2024}}</ref>[/td]
[td][/td]
[td]In the videos, the SpongeBob character and his friends frequently rap about guns and drugs.<ref name="CreepNBC" /><ref name="LegalNortheastern" /> For example, the "Eugene" music video (named after the first name of Mr. Krabs) opens with an animation of a newscaster reporting on a shooting at the Chum Bucket, a restaurant which is run by Mr. Krabs' rival, Plankton.<ref name="DeepfakePCMag">{{cite news |last1=Forlini |first1=Emily |title=Bye-Bye Bikini Bottom: AI Deepfakes Turn Spongebob Into a Sinister Hip-Hop Star |url=https://www.pcmag.com/news/bye-bye-bikini-bottom-ai-deepfakes-turn-spongebob-into-a-sinister-hip-hop |access-date=14 January 2025 |work=PCMAG |date=3 April 2024 |language=en}}</ref>[/td]
[td][/td]
[td][/td] [td]The songs and their associated music videos form an overarching story arc parodying the longtime rivalry between [[Mr. Krabs]] and [[Plankton and Karen|Plankton]] in the series, portraying both characters as rap artists amidst the backdrop of a gang war, releasing multiple [[diss (music)|disses]] towards each other. Except for Karen, the major characters are portrayed as using stage names.{{citation needed|date=January 2025|reason=Wikipedia doesn't publish original research. Cite a reliable, independent source.}}[/td] [td]==Career==[/td] [td]Glorb is [[pseudonymous]]. In an interview with [[Cr1TiKaL|Moist Cr1TiKaL]], Glorb claimed to have been leaving small hints in their music about their identity.<ref>{{Cite AV media |url=
|title=I Interviewed Glorb |date=2024-04-30 |last=penguinz0 |access-date=2025-01-13 |via=YouTube}}</ref>[/td]
[td][/td]
[td][/td] [td]==Release and reception==[/td] [td]Glorb began uploading to YouTube and TikTok in June 2023, and their first song, "The Formula" (stylized in [[all caps]]), was released on June 4.<ref>{{Citation |title=Glorb (Ft. Mr. Swags (Glorb)) β THE FORMULA |url=https://genius.com/Glorb-the-formula-lyrics |access-date=2025-01-13}}</ref>{{better source needed|date=January 2025}} The animated [[music video]] for "The Bottom 2", was uploaded on December 6, 2023, and quickly went [[Viral video|viral]], having garnered over 19 million views on YouTube as of January 2025.<ref>{{Cite AV media |url=
|title=Glorb - The Bottom (Official Music Video) |date=2023-07-06 |last=Glorb |access-date=2025-02-03 |via=YouTube}}</ref>[/td]
[td]Glorb began uploading to [[YouTube]] and [[TikTok]] in June 2023. Their first song was "The Formula" (stylized in [[all caps]]).<ref name="ComingSoonTheories" /><ref>{{Citation |title=Glorb (Ft. Mr. Swags (Glorb)) β THE FORMULA |url=https://genius.com/Glorb-the-formula-lyrics |access-date=2025-01-13}}</ref> The animated [[music video]] for "The Bottom 2", was uploaded on December 6, 2023, and quickly went [[Viral video|viral]], having garnered over 19 million views on YouTube as of January 2025.<ref>{{Cite AV media |url=
|title=Glorb - The Bottom (Official Music Video) |date=2023-07-06 |last=Glorb |access-date=2025-02-03 |via=YouTube}}</ref> The song has also been streamed more than 11 million times on [[Spotify]].<ref name="CreepNBC" /><ref name="DeepfakePCMag" />[/td]
[td][/td]
[td][/td] [td]Emily Forlini of ''[[PCMag]]'' said that the images and voices were "indistinguishable" from the actual show, the frequent use of profanities and violence notwithstanding.<ref name="DeepfakePCMag" />[/td] [td]===Themes===[/td] [td]Glorb produces their songs using AI technology, replicating the voices of characters from the American animated television series ''[[SpongeBob SquarePants]]''. The songs and their associated music videos form an overarching story arc parodying the longtime rivalry between [[Mr. Krabs]] and [[Plankton and Karen|Plankton]] in the series, portraying both characters as rap artists amidst the backdrop of a gang war, releasing multiple [[diss (music)|disses]] towards each other. Except for Karen, the major characters are portrayed as using stage names.{{citation needed|date=January 2025|reason=Wikipedia doesn't publish original research. Cite a reliable, independent source.}}[/td] [td][/td]
[td][/td] [td]The nature of the channel has raised [[copyright]] concerns.<ref name="CreepNBC" /> Legal experts have debated whether music made in the style of a public figure or character is considered to be legal.<ref name="DeepfakePCMag" /> The use of AI-generated content and music on social media platforms has increased in recent years. K.J. Genualdo of ''Music Times'' noted parallels to "Heart on My Sleeve", a 2023 AI-generated song featuring the vocals of [[Drake (musician)|Drake]] and [[The Weeknd]] that was taken down by [[Universal Music Group]].<ref name="MusicTimesLegal" /> Alexandra Roberts, a law and media professor at [[Northeastern University]], said that the channel's use of [[copyright]]ed characters for profit could raise legal concerns, but also that the question overall was still up in the air.<ref name="LegalNortheastern" />[/td] [td]==Notes==[/td] [td]{{Reflist|group=N}}[/td] [td]{{Notelist}}[/td] [td][/td]
[td][/td] [td]==See also==[/td]
[td]==See also==[/td] [td]* [[Artificial intelligence and copyright]][/td]
[td]* [[Artificial intelligence and copyright]][/td] [td]* [[Heart on My Sleeve (Ghostwriter977 song)]][/td] [td]* [[Music and artificial intelligence]][/td]
[td]* [[Music and artificial intelligence]][/td] [td][/td]
[td][/td]
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[td]{{Short description|Pseudonymous music producer}}[/td]Revision as of 11:24, 31 August 2025
[/td][td]{{Short description|Pseudonymous music producer}}[/td] [td]{{multiple issues|[/td] [td]{{BLP sources|date=January 2025}}[/td] [td]{{notability|date=May 2025}}[/td] [td]}}[/td] [td]{{Infobox YouTube personality[/td]
[td]{{Infobox YouTube personality[/td] [td]| name = Glorb[/td]
[td]| name = Glorb[/td] [td]| channel_display_name = Glorb[/td]
[td]| channel_display_name = Glorb[/td] [td]| years_active = 2023-present[/td]
[td]| years_active = 2023-present[/td] [td]| genre = [[Rage (music genre)|rage]], [[Gangsta rap|gangsta rap]], [[Drill music|drill]][/td]
[td]| genre = [[Rage (music genre)|Rage]], [[Gangsta rap|gangsta rap]], [[Drill music|drill]][/td] [td]| subscribers = 1 Million[/td]
[td]| subscribers = 1 Million[/td] [td]| views = 314.6 million[/td]
[td]| views = 314.6 million[/td] [td]}}[/td]
[td]}}[/td] [td][/td]
[td][/td] [td]'''Glorb''' (also known as '''GlorbWorldwide''') is a [[pseudonym]]ous [[YouTuber]] and [[TikTok]]er who creates [[rap music]] using [[generative artificial intelligence|AI-generated]] voices of characters from the animated series ''[[SpongeBob SquarePants]]''.[/td] [td]'''Glorb''' (also known as '''GlorbWorldwide''') is a [[pseudonym]]ous [[YouTuber]] and [[TikTok]]er who specializes in [[rap music]] using [[generative artificial intelligence|AI-generated]] voices of characters from the animated series ''[[SpongeBob SquarePants]]''.<ref>{{Cite news |date=2024-04-02 |title=AI's quiet creep into music punctuated by 'SpongeBob' voices and a secretive artist called Glorb |url=https://www.nbcnews.com/tech/tech-news/spongebob-ai-generated-music-glorb-rcna145685 |access-date=2025-01-13 |work=NBC News |language=en}}</ref><ref>{{cite news |last1=Forlini |first1=Emily |title=Bye-Bye Bikini Bottom: AI Deepfakes Turn Spongebob Into a Sinister Hip-Hop Star |url=https://www.pcmag.com/news/bye-bye-bikini-bottom-ai-deepfakes-turn-spongebob-into-a-sinister-hip-hop |access-date=14 January 2025 |work=PCMAG |date=3 April 2024 |language=en}}</ref><ref>{{Cite web |last=Mello-Klein |first=Cody |date=0404 |title=Glorb is hitting it big with AI-generated SpongeBob raps. But is it legal under copyright law? |url=https://news.northeastern.edu/2024/...know he,appears to be artificial intelligence. |access-date=2025-01-13 |website=Northeastern Global News |language=en-US}}</ref>[/td] [td][/td] [td]The creator's true identity has not been revealed. Songs from the creator's social media channels have gone [[Viral video|viral]] and led to significant media attention, including renewed discussion on the copyright and legal implications of AI-generated content involving third-party characters.[/td] [td][/td] [td]==Identity==[/td] [td]Glorb is [[pseudonymous]]. In an interview with [[Cr1TiKaL]], Glorb claimed to have been leaving small hints in their music about their identity.<ref>{{Cite AV media |url=
[td][/td] [td]The songs and their associated music videos form an overarching story arc parodying the longtime rivalry between [[Mr. Krabs]] and [[Plankton and Karen|Plankton]] in the series, portraying both characters as rap artists amidst the backdrop of a gang war, releasing multiple [[diss (music)|disses]] towards each other. Except for Karen, the major characters are portrayed as using stage names.{{citation needed|date=January 2025|reason=Wikipedia doesn't publish original research. Cite a reliable, independent source.}}[/td] [td]==Career==[/td] [td]Glorb is [[pseudonymous]]. In an interview with [[Cr1TiKaL|Moist Cr1TiKaL]], Glorb claimed to have been leaving small hints in their music about their identity.<ref>{{Cite AV media |url=
[td][/td] [td]==Release and reception==[/td] [td]Glorb began uploading to YouTube and TikTok in June 2023, and their first song, "The Formula" (stylized in [[all caps]]), was released on June 4.<ref>{{Citation |title=Glorb (Ft. Mr. Swags (Glorb)) β THE FORMULA |url=https://genius.com/Glorb-the-formula-lyrics |access-date=2025-01-13}}</ref>{{better source needed|date=January 2025}} The animated [[music video]] for "The Bottom 2", was uploaded on December 6, 2023, and quickly went [[Viral video|viral]], having garnered over 19 million views on YouTube as of January 2025.<ref>{{Cite AV media |url=
[td]Glorb began uploading to [[YouTube]] and [[TikTok]] in June 2023. Their first song was "The Formula" (stylized in [[all caps]]).<ref name="ComingSoonTheories" /><ref>{{Citation |title=Glorb (Ft. Mr. Swags (Glorb)) β THE FORMULA |url=https://genius.com/Glorb-the-formula-lyrics |access-date=2025-01-13}}</ref> The animated [[music video]] for "The Bottom 2", was uploaded on December 6, 2023, and quickly went [[Viral video|viral]], having garnered over 19 million views on YouTube as of January 2025.<ref>{{Cite AV media |url=
[td][/td] [td]Emily Forlini of ''[[PCMag]]'' said that the images and voices were "indistinguishable" from the actual show, the frequent use of profanities and violence notwithstanding.<ref name="DeepfakePCMag" />[/td] [td]===Themes===[/td] [td]Glorb produces their songs using AI technology, replicating the voices of characters from the American animated television series ''[[SpongeBob SquarePants]]''. The songs and their associated music videos form an overarching story arc parodying the longtime rivalry between [[Mr. Krabs]] and [[Plankton and Karen|Plankton]] in the series, portraying both characters as rap artists amidst the backdrop of a gang war, releasing multiple [[diss (music)|disses]] towards each other. Except for Karen, the major characters are portrayed as using stage names.{{citation needed|date=January 2025|reason=Wikipedia doesn't publish original research. Cite a reliable, independent source.}}[/td] [td][/td]
[td][/td] [td]The nature of the channel has raised [[copyright]] concerns.<ref name="CreepNBC" /> Legal experts have debated whether music made in the style of a public figure or character is considered to be legal.<ref name="DeepfakePCMag" /> The use of AI-generated content and music on social media platforms has increased in recent years. K.J. Genualdo of ''Music Times'' noted parallels to "Heart on My Sleeve", a 2023 AI-generated song featuring the vocals of [[Drake (musician)|Drake]] and [[The Weeknd]] that was taken down by [[Universal Music Group]].<ref name="MusicTimesLegal" /> Alexandra Roberts, a law and media professor at [[Northeastern University]], said that the channel's use of [[copyright]]ed characters for profit could raise legal concerns, but also that the question overall was still up in the air.<ref name="LegalNortheastern" />[/td] [td]==Notes==[/td] [td]{{Reflist|group=N}}[/td] [td]{{Notelist}}[/td] [td][/td]
[td][/td] [td]==See also==[/td]
[td]==See also==[/td] [td]* [[Artificial intelligence and copyright]][/td]
[td]* [[Artificial intelligence and copyright]][/td] [td]* [[Heart on My Sleeve (Ghostwriter977 song)]][/td] [td]* [[Music and artificial intelligence]][/td]
[td]* [[Music and artificial intelligence]][/td] [td][/td]
[td][/td]
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