AI shopping agents are prompting sellers and brands to rethink how they sell online, as advertisers adopt techniques to appear more prominently in AI

[Techmeme]

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Financial Times:
AI shopping agents are prompting sellers and brands to rethink how they sell online, as advertisers adopt techniques to appear more prominently in AI results — OpenAI, Perplexity and Google create AI-powered features, leading brands to rethink how they sell products online

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