The Athletic

2 weeks ago 495

Expansion

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	=== Expansion ===		=== Expansion ===
	In October 2016, ''The Athletic'' expanded to a second city, [[Toronto]], to focus on [[Toronto Maple Leafs\|Maple Leafs]], [[Toronto Raptors\|Raptors]], and [[Toronto Blue Jays\|Blue Jays]] coverage. ''The Athletic'' hired [[James Mirtle]] as editor-in-chief for Toronto.<ref>{{cite twitter \|user=mirtle \|number=801452582602424321 \|title=Excited to announce that I've been hired as editor-in-chief with @TheAthleticTO, a great new startup site in Toronto. \|date=23 November 2016}}</ref> Mirtle had spent over a decade as a sportswriter at ''[[The Globe and Mail]]'' before joining ''The Athletic''.		In October 2016, ''The Athletic'' expanded to a second city, [[Toronto]], to focus on [[Toronto Maple Leafs\|Maple Leafs]], [[Toronto Raptors\|Raptors]], and [[Toronto Blue Jays\|Blue Jays]] coverage. ''The Athletic'' hired James Mirtle as editor-in-chief for Toronto.<ref>{{cite twitter \|user=mirtle \|number=801452582602424321 \|title=Excited to announce that I've been hired as editor-in-chief with @TheAthleticTO, a great new startup site in Toronto. \|date=23 November 2016}}</ref> Mirtle had spent over a decade as a sportswriter at ''[[The Globe and Mail]]'' before joining ''The Athletic''.

	A third city, Cleveland, launched in March 2017, with Jason Lloyd as editor-in-chief.<ref>{{cite news \|url=https://www.crainscleveland.com/article/20170217/BLOGS06/170219821/the-athletic-soon-will-launch-a-cleveland-site-featuring-jason-lloyd \|title=The Athletic soon will launch a Cleveland site featuring Jason Lloyd \|date=February 17, 2017 \|first=Kevin \|last=Kleps \|work=Crain's Cleveland Business \|archive-url=https://web.archive.org/web/20180228164427/https://www.crainscleveland.com/article/20170217/BLOGS06/170219821/the-athletic-soon-will-launch-a-cleveland-site-featuring-jason-lloyd \|archive-date=February 28, 2018 \|url-access=subscription}}</ref> ''The Athletic'' continued city expansion to [[Detroit]] in June 2017 with the hiring of [[Craig Custance]] from ESPN as editor-in-chief.<ref>{{cite news \|url=https://www.crainsdetroit.com/article/20170924/news/640081/the-athletic-paywall-sports-journalism-plants-its-flag-in-detroit \|title=The Athletic: Paywall sports journalism plants its flag in Detroit \|first=Bill \|last=Shea \|date=September 24, 2017 \|work=Crain's Detroit Business \|archive-url=https://web.archive.org/web/20170928053744/https://www.crainsdetroit.com/article/20170924/news/640081/the-athletic-paywall-sports-journalism-plants-its-flag-in-detroit \|archive-date=September 28, 2017 \|url-access=subscription}}</ref>		A third city, Cleveland, launched in March 2017, with Jason Lloyd as editor-in-chief.<ref>{{cite news \|url=https://www.crainscleveland.com/article/20170217/BLOGS06/170219821/the-athletic-soon-will-launch-a-cleveland-site-featuring-jason-lloyd \|title=The Athletic soon will launch a Cleveland site featuring Jason Lloyd \|date=February 17, 2017 \|first=Kevin \|last=Kleps \|work=Crain's Cleveland Business \|archive-url=https://web.archive.org/web/20180228164427/https://www.crainscleveland.com/article/20170217/BLOGS06/170219821/the-athletic-soon-will-launch-a-cleveland-site-featuring-jason-lloyd \|archive-date=February 28, 2018 \|url-access=subscription}}</ref> ''The Athletic'' continued city expansion to [[Detroit]] in June 2017 with the hiring of [[Craig Custance]] from ESPN as editor-in-chief.<ref>{{cite news \|url=https://www.crainsdetroit.com/article/20170924/news/640081/the-athletic-paywall-sports-journalism-plants-its-flag-in-detroit \|title=The Athletic: Paywall sports journalism plants its flag in Detroit \|first=Bill \|last=Shea \|date=September 24, 2017 \|work=Crain's Detroit Business \|archive-url=https://web.archive.org/web/20170928053744/https://www.crainsdetroit.com/article/20170924/news/640081/the-athletic-paywall-sports-journalism-plants-its-flag-in-detroit \|archive-date=September 28, 2017 \|url-access=subscription}}</ref>