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Expanded History line: added sourced detail on business pivot under Bhangadia and Harvard case study; neutral, factual.
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== History == |
== History == |
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Established in July 2014 under Relevant E-solutions Pvt. Ltd., Roposo is the brainchild of three IIT Delhi alumni – Mayank Bhangadia, Avinash Saxena, and Kaushal Shubhank. Bhangadia helped lead the company’s pivot from a fashion-based network into a short-form video app with AI-powered moderation and multilingual content.<ref>{{Cite web|url=https://indianexpress.com/article/technology/social/roposo-short-form-video-platform-mayank-bhangadia-interview-6450462/|title=Roposo wants to become the clean video platform, 50 million Indians agree|website=The Indian Express|date=June 9, 2020}}</ref><ref>{{Cite web|url=https://www.livemint.com/Companies/L8YFuSigpUmsLPTZvT3HuN/Roposo-to-target-sellers-of-food-travel-and-beauty-services.html|title=Roposo to target sellers of food, travel and beauty services for expansion|website=Mint|date=August 17, 2017}}</ref> |
Established in July 2014 under Relevant E-solutions Pvt. Ltd., Roposo is the brainchild of three IIT Delhi alumni – Mayank Bhangadia, Avinash Saxena, and Kaushal Shubhank. Under Bhangadia’s leadership, the company pivoted from a fashion-based network into a short-form video platform with AI-powered moderation, and its journey was featured as a Harvard Business Publishing case study.<ref>{{Cite web|url=https://indianexpress.com/article/technology/social/roposo-short-form-video-platform-mayank-bhangadia-interview-6450462/|title=Roposo wants to become the clean video platform, 50 million Indians agree|website=The Indian Express|date=June 9, 2020}}</ref><ref>{{Cite web|url=https://hbsp.harvard.edu/product/IMB635-PDF-ENG|title=Roposo.com: Share Your Style – Entrepreneurial Pivoting and Strategic Thinking in Indian Fashion Social Networking|website=Harvard Business Publishing|date=2017}}</ref> |
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In November 2019, Roposo was acquired by [[InMobi|InMobi's]] Glance Digital Experience Pvt. Ltd.(the mobile content platform and part of the InMobi Group).<ref>{{Cite web|url=https://inshorts.com/en/news/indias-1st-unicorn-inmobis-glance-buys-iitians-video-app-roposo-1574739188398|title=India's 1st unicorn InMobi's Glance buys IITians' video app Roposo|website=Inshorts - Stay Informed|language=en|access-date=2019-11-26}}</ref> When the Chinese-owned video-sharing app [[TikTok|Tiktok]] was banned on 30 June 2020, the app saw a huge spike in users with several TikTok users registering on Roposo.<ref>{{Cite web|title=This Indian platform added 22mln users in just 2 days after TikTok ban|url=https://tech.hindustantimes.com/tech/news/roposo-adds-22-million-users-just-in-2-days-after-tiktok-ban-71593942324859.html|access-date=2020-07-06|website=Hindustan Times Tech|date=5 July 2020|language=en}}</ref> |
In November 2019, Roposo was acquired by [[InMobi|InMobi's]] Glance Digital Experience Pvt. Ltd.(the mobile content platform and part of the InMobi Group).<ref>{{Cite web|url=https://inshorts.com/en/news/indias-1st-unicorn-inmobis-glance-buys-iitians-video-app-roposo-1574739188398|title=India's 1st unicorn InMobi's Glance buys IITians' video app Roposo|website=Inshorts - Stay Informed|language=en|access-date=2019-11-26}}</ref> When the Chinese-owned video-sharing app [[TikTok|Tiktok]] was banned on 30 June 2020, the app saw a huge spike in users with several TikTok users registering on Roposo.<ref>{{Cite web|title=This Indian platform added 22mln users in just 2 days after TikTok ban|url=https://tech.hindustantimes.com/tech/news/roposo-adds-22-million-users-just-in-2-days-after-tiktok-ban-71593942324859.html|access-date=2020-07-06|website=Hindustan Times Tech|date=5 July 2020|language=en}}</ref> |
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