Patrick Bet-David

Bet-David founded PHP Agency in 2009, focusing on life insurance and financial services. The company, a [[Multi-level marketing|multilevel marketing]] (MLM) organization, was acquired by Integrity, another MLM company, in 2022.<ref name="spectator" /><ref name="phpagency">{{Cite web |title=Jennifer Bet-David |url=https://phpagency.com/jennifer-bet-david-evp-of-agency-operations/ |access-date=2024-08-17 |website=PHP Agency }}</ref>

Bet-David founded PHP Agency in 2009, focusing on life insurance and financial services. The company, a [[Multi-level marketing|multilevel marketing]] (MLM) organization, was acquired by Integrity, another MLM company, in 2022.<ref name="spectator" /><ref name="phpagency">{{Cite web |title=Jennifer Bet-David |url=https://phpagency.com/jennifer-bet-david-evp-of-agency-operations/ |access-date=2024-08-17 |website=PHP Agency }}</ref>

Bet-David has faced criticism over his business practices, particularly regarding his insurance company, PHP. Prominent critics, including YouTuber [[Coffeezilla]], have pointed to PHP as a prime example of an MLM scheme. In a three-hour interview with Bet-David, Coffeezilla showed filings according to which most of PHP's agents made virtually no money. Bet-David does not dispute this, but argues that other industries, such as real estate and insurance, also utilize MLM structures.<ref name="spectator" /> Coffeezilla (Stephen Findeisen) referred to PHP as "a failing business model that doesn’t work unless you’re at the tippity tippity top."<ref name="spectator" />

Bet-David has faced criticism over his business practices, particularly regarding his insurance company, PHP. Prominent critics, including YouTuber [[Coffeezilla]], have pointed to PHP as a prime example of an MLM scheme. In a three-hour interview with Bet-David, Coffeezilla showed filings according to which most of PHP's agents made virtually no money. Bet-David does not dispute this, but argues that other industries, such as real estate and insurance, also utilize MLM structures.<ref name="spectator" />

A 2019 article in [[The Daily Beast]] argued that PHP Agency’s business model is more reliant on recruitment fees than on selling insurance products, and much of the company's income appears to come from fees paid by the recruits themselves. Critics, such as Douglas Brooks, an attorney specializing in multilevel marketing lawsuits, described the model as similar to a lottery, where only a few people succeed while the majority lose money.<ref>{{Cite web |last1=Sommer |first1=Will |last2=Weill |first2=Kelly |date=2019-05-30 |title=George W. Bush, Kobe Bryant, Jordan Peterson Promote Shady Multilevel Marketing Company PHP Agency |url=https://www.thedailybeast.com/george-w-bush-kobe-bryant-jordan-peterson-promote-shady-multilevel-marketing-company-php-agency/ |access-date=2024-07-22 |website=The Daily Beast}}</ref>

A 2019 article in [[The Daily Beast]] argued that PHP Agency’s business model is more reliant on recruitment fees than on selling insurance products, and much of the company's income appears to come from fees paid by the recruits themselves. Critics, such as Douglas Brooks, an attorney specializing in multilevel marketing lawsuits, described the model as similar to a lottery, where only a few people succeed while the majority lose money.<ref>{{Cite web |last1=Sommer |first1=Will |last2=Weill |first2=Kelly |date=2019-05-30 |title=George W. Bush, Kobe Bryant, Jordan Peterson Promote Shady Multilevel Marketing Company PHP Agency |url=https://www.thedailybeast.com/george-w-bush-kobe-bryant-jordan-peterson-promote-shady-multilevel-marketing-company-php-agency/ |access-date=2024-07-22 |website=The Daily Beast}}</ref>