Paramount Networks EMEAA

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← Previous revision Revision as of 12:37, 12 July 2025
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A broader industry shift in advertising revenue from traditional television to digital and streaming platforms has also influenced the move. As linear channels lose traditional advertising streams, sustaining niche music networks has become financially challenging for broadcasters.
A broader industry shift in advertising revenue from traditional television to digital and streaming platforms has also influenced the move. As linear channels lose traditional advertising streams, sustaining niche music networks has become financially challenging for broadcasters.


The decision follows several years of consolidation across the MTV network. Paramount Global has already phased out most regional MTV channels, retaining localised MTV feeds only in the '''United Kingdom''', '''Germany''', and '''Italy''' as of 2025. Other European markets now receive '''MTV Global''' (formerly known as '''MTV Europe'''), with some regional variations in advertising and sponsorship content.<ref name="mediaguru" />
The decision follows several years of consolidation across the MTV network. Paramount Global has already phased out most regional MTV channels, retaining localised MTV feeds only in the '''United Kingdom''', '''Germany''', '''Netherlands''' (shares similar schedule as MTV Global with some variations) and '''Italy''' as of 2025. Other European markets now receive '''MTV Global''' (formerly known as '''MTV Europe'''), with some regional variations in advertising and sponsorship content.<ref name="mediaguru" />


== Core brands ==
== Core brands ==
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