Nightcore

During the early 2020s, nightcore, under the name "sped-up", became substantially popular thanks to [[TikTok]], where many sped-up versions of older songs were watched millions of times.<ref name="nme">{{cite web |last=Campbell |first=Erica |date=Jan 17, 2023 |title=Sped up songs: why are music fans becoming captivated by quick TikTok hits? |url=https://www.nme.com/features/music-features/sped-up-songs-tiktok-hits-raye-oliver-tree-sza-coldplay-jovynn-3381392 |website=[[NME]]}}</ref><ref name="nyt">{{cite web |last1=George |first1=Cassidy |date=June 20, 2023 |title=TikTok Is Filled With Sped-Up Remixes. Two Norwegians Pioneered Them. |url=https://www.nytimes.com/2022/12/02/arts/music/tiktok-sped-up-remixes-nightcore.html |website=New York Times}}</ref> Online music magazine ''[[Pitchfork (website)|Pitchfork]]'' noted: "Much of the music that performs well on TikTok has been modified slightly, either sped-up or [[Slowed and reverb|slowed-down]]." ''Pitchfork'' quoted one nightcore TikTok creator: "Editors really enjoy sped-up music because edits with sped-up audios are much more energetic and interesting to watch."<ref name=Pitchfork>{{cite web |url=https://pitchfork.com/thepitch/anime-fan-edits-tiktok/ |last=Zhang|first=Cat |title=Thirst Traps, Anime, and the Viral Power of TikTok Fan Edit Communities |website=[[Pitchfork (website)|Pitchfork]] |date=April 14, 2022|access-date=June 17, 2022 }}</ref>

During the early 2020s, nightcore, under the name "sped-up", became substantially popular thanks to [[TikTok]], where many sped-up versions of older songs were watched millions of times.<ref name="nme">{{cite web |last=Campbell |first=Erica |date=Jan 17, 2023 |title=Sped up songs: why are music fans becoming captivated by quick TikTok hits? |url=https://www.nme.com/features/music-features/sped-up-songs-tiktok-hits-raye-oliver-tree-sza-coldplay-jovynn-3381392 |website=[[NME]]}}</ref><ref name="nyt">{{cite web |last1=George |first1=Cassidy |date=June 20, 2023 |title=TikTok Is Filled With Sped-Up Remixes. Two Norwegians Pioneered Them. |url=https://www.nytimes.com/2022/12/02/arts/music/tiktok-sped-up-remixes-nightcore.html |website=New York Times}}</ref> Online music magazine ''[[Pitchfork (website)|Pitchfork]]'' noted: "Much of the music that performs well on TikTok has been modified slightly, either sped-up or [[Slowed and reverb|slowed-down]]." ''Pitchfork'' quoted one nightcore TikTok creator: "Editors really enjoy sped-up music because edits with sped-up audios are much more energetic and interesting to watch."<ref name=Pitchfork>{{cite web |url=https://pitchfork.com/thepitch/anime-fan-edits-tiktok/ |last=Zhang|first=Cat |title=Thirst Traps, Anime, and the Viral Power of TikTok Fan Edit Communities |website=[[Pitchfork (website)|Pitchfork]] |date=April 14, 2022|access-date=June 17, 2022 }}</ref>

In 2022, a notable example was setting the dance routine performed by the [[Wednesday Addams|the titular character]] of the [[Netflix]] comedy horror series ''[[Wednesday (TV series)#In_popular_culture|Wednesday]]'' to Nightcore version of the song [[Bloody Mary (song)#Single_release_and_media_appearances|Bloody Mary]] by [[Lady Gaga]].<ref>{{cite web |last1=Dor |first1=Ajok |title=What is nightcore music? How this TikTok trend is changing the way music is released |url=https://www.abc.net.au/news/2023-11-09/nightcore-music-trend-tiktok/103077116 |website=ABC NEws |publisher=Astralian Broadcasting Corporation |access-date=9 July 2025}}</ref> The use and fan recreations to the Nightcore version of the song became a [[Viral phenomenon|viral]] on video sharing service [[TikTok]] and led to Netflix using the Nightcore version in the announcement trailer for the shows second season.<ref>{{Cite magazine |last=Dailey |first=Hannah |date=December 2, 2022 |title=Lady Gaga Reacts to {{'}}''Wednesday''{{'}} 'Bloody Mary' TikTok Dance Trend |url=https://www.billboard.com/music/music-news/lady-gaga-reacts-wednesday-bloody-mary-tiktok-dance-trend-1235180074/ |url-status=live |magazine=[[Billboard (magazine)|Billboard]] |archive-url=https://web.archive.org/web/20221203084640/https://www.billboard.com/music/music-news/lady-gaga-reacts-wednesday-bloody-mary-tiktok-dance-trend-1235180074/ |archive-date=December 3, 2022 |access-date=December 2, 2022}}</ref><ref>{{cite magazine|last=Kaufman|first=Gil|date=January 6, 2023|title=Netflix Confirms 'Wednesday' Returning For Season 2 in Trailer Featuring Lady Gaga's 'Bloody Mary'|url=https://www.billboard.com/culture/tv-film/wednesday-season-2-confirm-trailer-lady-gaga-bloody-mary-1235195114/|magazine=[[Billboard (magazine)|Billboard]]|access-date=January 6, 2023|archive-url=https://archive.today/20230107054709/https://www.billboard.com/culture/tv-film/wednesday-season-2-confirm-trailer-lady-gaga-bloody-mary-1235195114/|archive-date=January 7, 2023}}</ref>

In turn, [[Major label|major recording labels]] began releasing official sped-up remixes, gaining millions of streams.<ref name=nme/><ref name="forbes">{{cite web |last=Murray |first=Conor |date=Jan 18, 2023 |title=Why Sped-Up Music—From SZA, Steve Lacy And Many More—Took Over TikTok And Became A Key Marketing Strategy |url=https://www.forbes.com/sites/conormurray/2023/01/18/why-sped-up-music-from-sza-steve-lacy-and-many-more-took-over-tiktok-and-became-a-key-marketing-strategy/ |website=[[Forbes]]}}</ref><ref name="bloomberg">{{cite web |last=Carman |first=Ashley |date=May 12, 2023 |title=Why Warner Music Operates a Covert Spotify Remix Account |url=https://www.bloomberg.com/news/newsletters/2023-05-12/warner-music-operates-a-covert-spotify-remix-account-called-sped-up-nightcore |website=[[Bloomberg News]]}}</ref> They either started releasing three versions (normal, sped-up, and slowed) of a track at the same time,<ref name=nme/> or started curating popular [[Spotify]] playlists for sped-up versions of [[hit single]]s released specifically on their label (such as [[Warner Music Group]]).<ref name="billboard">{{cite magazine |last=Leight |first=Elias |date=March 14, 2023 |title=With Sped-Up Songs Taking Over, Artists Feel the Need for Speed |url=https://www.billboard.com/pro/sped-up-songs-taking-over-labels-tiktok/ |magazine=[[Billboard (magazine)|Billboard]]}}</ref>

In turn, [[Major label|major recording labels]] began releasing official sped-up remixes, gaining millions of streams.<ref name=nme/><ref name="forbes">{{cite web |last=Murray |first=Conor |date=Jan 18, 2023 |title=Why Sped-Up Music—From SZA, Steve Lacy And Many More—Took Over TikTok And Became A Key Marketing Strategy |url=https://www.forbes.com/sites/conormurray/2023/01/18/why-sped-up-music-from-sza-steve-lacy-and-many-more-took-over-tiktok-and-became-a-key-marketing-strategy/ |website=[[Forbes]]}}</ref><ref name="bloomberg">{{cite web |last=Carman |first=Ashley |date=May 12, 2023 |title=Why Warner Music Operates a Covert Spotify Remix Account |url=https://www.bloomberg.com/news/newsletters/2023-05-12/warner-music-operates-a-covert-spotify-remix-account-called-sped-up-nightcore |website=[[Bloomberg News]]}}</ref> They either started releasing three versions (normal, sped-up, and slowed) of a track at the same time,<ref name=nme/> or started curating popular [[Spotify]] playlists for sped-up versions of [[hit single]]s released specifically on their label (such as [[Warner Music Group]]).<ref name="billboard">{{cite magazine |last=Leight |first=Elias |date=March 14, 2023 |title=With Sped-Up Songs Taking Over, Artists Feel the Need for Speed |url=https://www.billboard.com/pro/sped-up-songs-taking-over-labels-tiktok/ |magazine=[[Billboard (magazine)|Billboard]]}}</ref>