Neekolul

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}}

'''Nicole Sanchez''' (born July 14, 1997),<ref>{{cite tweet|url=https://twitter.com/neekolul/status/1283438008121864192|title=My dad sent me Happy Bday this morning!!|user=neekolul|number=1283438008121864192|date=July 15, 2020|accessdate=June 4, 2024}}</ref> better known as '''Neekolul''', is an American [[online streamer]], [[YouTuber]] and [[internet personality]]. In March 2020, her popularity online rose when she uploaded a TikTok featuring her [[lip sync]]ing to the song "Oki Doki Boomer" while wearing a [[Bernie Sanders 2020 presidential campaign|Bernie 2020]] [[crop top]]; this TikTok was a direct reference to the "[[OK boomer]]" Internet meme that was popularized in late 2019. In July 2020, she was signed as a content creator for the gaming organization [[100 Thieves]]. In 2023, she left 100 Thieves.<ref>{{Cite web |title=Neekolul opens up on leaving 100 Thieves & her content after TikTok fame |url=https://www.dexerto.com/entertainment/neekolul-opens-up-on-leaving-100-thieves-her-content-after-tiktok-fame-2188510/ |access-date=2023-07-14 |website=Dexerto |date=23 June 2023 |language=en}}</ref>

'''Nicole Sanchez''' (born July 14, 1997),<ref>{{cite tweet|url=https://twitter.com/neekolul/status/1283438008121864192|title=My dad sent me Happy Bday this morning!!|user=neekolul|number=1283438008121864192|date=July 15, 2020|accessdate=June 4, 2024}}</ref> better known as '''Neekolul''', is an American [[online streamer]], [[YouTuber]] and [[internet personality]]. In March 2020, her popularity online rose when she uploaded a TikTok featuring her [[lip sync]]ing to the song "Oki Doki Boomer" while wearing a [[Bernie Sanders 2020 presidential campaign|Bernie 2020]] [[crop top]]; this TikTok was a direct reference to the "[[OK boomer]]" Internet meme that was popularized in late 2019. From 2020 to 2023, she was signed as a content creator for the gaming organization [[100 Thieves]].

==Online career==

==Online career==

She has since continued to upload content online. Her Twitter account was briefly suspended as a result of her content being flagged by false copyright claims.<ref name=Hale2020/> One of her subsequent TikTok videos featured her dancing along to the song "[[Mia Khalifa (song)|Mia Khalifa]]", which drew several comparisons to [[Belle Delphine]]'s similar 2019 video.<ref name="Bonfiglio2020">{{cite web |last=Bonfiglio |first=Nahlia |url=https://www.dailydot.com/unclick/belle-delphine-neekolul/ |title=Who wore it better? Belle Delphine vs. Neekolul |work=[[The Daily Dot]] |date=March 31, 2020 |access-date=April 2, 2020 |archive-date=April 2, 2020 |archive-url=https://web.archive.org/web/20200402014428/https://www.dailydot.com/unclick/belle-delphine-neekolul/ |url-status=live }}</ref> Her streaming style has been compared to [[Pokimane]].<ref name=Grayson2020/> In April, ''Kotaku'' commented on her streams, stating that "even as she's blown up, in her streams she continues to behave in a way that feels accessible and inviting, verging on bubbly. That is not to say, however, that she doesn't know what she's doing."<ref name=Grayson2020/> The outlet added that her notoriety as a personality and streamer was growing, rather than "just as a meme."<ref name=Grayson2020/> Later that month, she signed with Night Media, a content management company.<ref name=Hale2020>{{cite web|last=Hale|first=James|url=https://www.tubefilter.com/2020/04/27/night-media-ok-boomer-tiktok-twitch-neeko/|title=Neeko—Twitch Streamer And TikTok's "OK, Boomer Girl"—Signs With Night Media (Exclusive)|work=[[Tubefilter]]|date=April 27, 2020|access-date=May 1, 2020|archive-date=April 29, 2020|archive-url=https://web.archive.org/web/20200429011522/https://www.tubefilter.com/2020/04/27/night-media-ok-boomer-tiktok-twitch-neeko/|url-status=live}}</ref>

She has since continued to upload content online. Her Twitter account was briefly suspended as a result of her content being flagged by false copyright claims.<ref name=Hale2020/> One of her subsequent TikTok videos featured her dancing along to the song "[[Mia Khalifa (song)|Mia Khalifa]]", which drew several comparisons to [[Belle Delphine]]'s similar 2019 video.<ref name="Bonfiglio2020">{{cite web |last=Bonfiglio |first=Nahlia |url=https://www.dailydot.com/unclick/belle-delphine-neekolul/ |title=Who wore it better? Belle Delphine vs. Neekolul |work=[[The Daily Dot]] |date=March 31, 2020 |access-date=April 2, 2020 |archive-date=April 2, 2020 |archive-url=https://web.archive.org/web/20200402014428/https://www.dailydot.com/unclick/belle-delphine-neekolul/ |url-status=live }}</ref> Her streaming style has been compared to [[Pokimane]].<ref name=Grayson2020/> In April, ''Kotaku'' commented on her streams, stating that "even as she's blown up, in her streams she continues to behave in a way that feels accessible and inviting, verging on bubbly. That is not to say, however, that she doesn't know what she's doing."<ref name=Grayson2020/> The outlet added that her notoriety as a personality and streamer was growing, rather than "just as a meme."<ref name=Grayson2020/> Later that month, she signed with Night Media, a content management company.<ref name=Hale2020>{{cite web|last=Hale|first=James|url=https://www.tubefilter.com/2020/04/27/night-media-ok-boomer-tiktok-twitch-neeko/|title=Neeko—Twitch Streamer And TikTok's "OK, Boomer Girl"—Signs With Night Media (Exclusive)|work=[[Tubefilter]]|date=April 27, 2020|access-date=May 1, 2020|archive-date=April 29, 2020|archive-url=https://web.archive.org/web/20200429011522/https://www.tubefilter.com/2020/04/27/night-media-ok-boomer-tiktok-twitch-neeko/|url-status=live}}</ref>

After signing with Night Media, ''[[Tubefilter]]'' reported that she began planning to branch out on YouTube and had a product line in development.<ref name=Hale2020/> In July 2020, she joined the roster of American lifestyle brand and [[esports]] organization [[100 Thieves]] as a content creator.<ref name="Beresford">{{cite news |last=Beresford |first=Trilby |title=Bilingual Twitch Streamer Neekolul Joins 100 Thieves' Talent Roster |url=https://www.hollywoodreporter.com/news/bilingual-twitch-streamer-neekolul-joins-100-thieves-talent-roster-1302809 |work=The Hollywood Reporter |date=July 10, 2020 |access-date=August 14, 2020 |archive-date=August 5, 2020 |archive-url=https://web.archive.org/web/20200805105333/https://www.hollywoodreporter.com/news/bilingual-twitch-streamer-neekolul-joins-100-thieves-talent-roster-1302809 |url-status=live }}</ref><ref name="Weiss">{{cite web |last1=Weiss |first1=Geoff |title=100 Thieves Adds Bilingual Twitch Streamer, Viral Twitter Star 'Neekolul' To Starry Roster |url=https://www.tubefilter.com/2020/07/10/100-thieves-adds-neekolul-to-roster/ |website=Tubefilter |date=July 10, 2020 |access-date=July 11, 2020 |archive-date=July 10, 2020 |archive-url=https://web.archive.org/web/20200710235012/https://www.tubefilter.com/2020/07/10/100-thieves-adds-neekolul-to-roster/ |url-status=live }}</ref> In 2021, she was one of twelve contenders in the third edition of the [[PogChamps]] tournament organized by [[Chess.com]] and was the winner of the consolation bracket.<ref>{{Cite web|url=https://www.chess.com/article/view/pogchamps-3-all-the-information|title=PogChamps 3: All the Information|date=23 December 2020 |access-date=February 27, 2021|archive-date=February 25, 2021|archive-url=https://web.archive.org/web/20210225091123/https://www.chess.com/article/view/pogchamps-3-all-the-information|url-status=live}}</ref>

After signing with Night Media, ''[[Tubefilter]]'' reported that she began planning to branch out on YouTube and had a product line in development.<ref name=Hale2020/> In July 2020, she joined the roster of American lifestyle brand and [[esports]] organization [[100 Thieves]] as a content creator.<ref name="Beresford">{{cite news |last=Beresford |first=Trilby |title=Bilingual Twitch Streamer Neekolul Joins 100 Thieves' Talent Roster |url=https://www.hollywoodreporter.com/news/bilingual-twitch-streamer-neekolul-joins-100-thieves-talent-roster-1302809 |work=The Hollywood Reporter |date=July 10, 2020 |access-date=August 14, 2020 |archive-date=August 5, 2020 |archive-url=https://web.archive.org/web/20200805105333/https://www.hollywoodreporter.com/news/bilingual-twitch-streamer-neekolul-joins-100-thieves-talent-roster-1302809 |url-status=live }}</ref><ref name="Weiss">{{cite web |last1=Weiss |first1=Geoff |title=100 Thieves Adds Bilingual Twitch Streamer, Viral Twitter Star 'Neekolul' To Starry Roster |url=https://www.tubefilter.com/2020/07/10/100-thieves-adds-neekolul-to-roster/ |website=Tubefilter |date=July 10, 2020 |access-date=July 11, 2020 |archive-date=July 10, 2020 |archive-url=https://web.archive.org/web/20200710235012/https://www.tubefilter.com/2020/07/10/100-thieves-adds-neekolul-to-roster/ |url-status=live }}</ref> She left 100 Thieves in 2023.<ref>{{Cite web |title=Neekolul opens up on leaving 100 Thieves & her content after TikTok fame |url=https://www.dexerto.com/entertainment/neekolul-opens-up-on-leaving-100-thieves-her-content-after-tiktok-fame-2188510/ |last=Glaze|first=Virginia|access-date=July 14, 2023 |website=[[Dexerto]] |date=June 23, 2023 |language=en}}</ref>

In June 2021, she released a YouTube video called "$2,000,000 Apartment Tour" which drew heavy criticism and overwhelming dislikes on the video for alleged hypocrisy.<ref name=dot>{{cite news|last=Thalen|first=Mikael|date=June 3, 2021|title='Went from criticizing Rich Boomers to becoming a Rich Boomer': Influencer from 'OK Boomer' TikTok criticized after showing off her $2 million apartment|url=https://www.dailydot.com/debug/ok-boomer-tiktok-girl-2-million-apartment-video-backlash/|work=The Daily Dot|access-date=June 8, 2021|archive-date=June 8, 2021|archive-url=https://web.archive.org/web/20210608195906/https://www.dailydot.com/debug/ok-boomer-tiktok-girl-2-million-apartment-video-backlash/|url-status=live}}</ref><ref>{{cite news|last=Teixeira|first=Miri|date=June 6, 2021|title=Influencer Neekolul slammed as hypocrite for sharing $2 million apartment videos|url=https://www.nme.com/news/gaming-news/influencer-neekolul-slammed-as-hypocrite-for-sharing-2-million-apartment-videos-2962683|work=NME|access-date=June 8, 2021|archive-date=June 8, 2021|archive-url=https://web.archive.org/web/20210608195905/https://www.nme.com/news/gaming-news/influencer-neekolul-slammed-as-hypocrite-for-sharing-2-million-apartment-videos-2962683|url-status=live}}</ref><ref>{{cite news|last=Spocchia|first=Gino|date=June 3, 2021|title=TikTok influencer who made her name as a Bernie supporter bashed for showing off $2m home|url=https://www.independent.co.uk/news/world/americas/neekolul-home-youtube-ok-boomer-b1858895.html |archive-url=https://ghostarchive.org/archive/20220618/https://www.independent.co.uk/news/world/americas/neekolul-home-youtube-ok-boomer-b1858895.html |archive-date=June 18, 2022 |url-access=subscription |url-status=live|work=The Independent|access-date=June 8, 2021}}</ref> She had previously defended herself against accusations of hypocrisy by saying of the "Tax the rich" slogan seen on her [[Alexandria Ocasio-Cortez|AOC]] sweater: "I think when people mean like, 'Tax the rich,' I think at the end of the day they do mean, like, billionaires and people who have insane, unfathomable amounts of wealth".<ref name=dot/>

In February 2021, she was one of twelve contenders in the third edition of the [[PogChamps]] tournament organized by [[Chess.com]] and was the winner of the consolation bracket.<ref>{{Cite web|url=https://www.chess.com/article/view/pogchamps-3-all-the-information|title=PogChamps 3: All the Information|date=23 December 2020 |access-date=February 27, 2021|archive-date=February 25, 2021|archive-url=https://web.archive.org/web/20210225091123/https://www.chess.com/article/view/pogchamps-3-all-the-information|url-status=live}}</ref> Later that June, she released a YouTube video called "$2,000,000 Apartment Tour" which drew heavy criticism and overwhelming dislikes on the video for alleged hypocrisy.<ref name=dot>{{cite news|last=Thalen|first=Mikael|date=June 3, 2021|title='Went from criticizing Rich Boomers to becoming a Rich Boomer': Influencer from 'OK Boomer' TikTok criticized after showing off her $2 million apartment|url=https://www.dailydot.com/debug/ok-boomer-tiktok-girl-2-million-apartment-video-backlash/|work=The Daily Dot|access-date=June 8, 2021|archive-date=June 8, 2021|archive-url=https://web.archive.org/web/20210608195906/https://www.dailydot.com/debug/ok-boomer-tiktok-girl-2-million-apartment-video-backlash/|url-status=live}}</ref><ref>{{cite news|last=Teixeira|first=Miri|date=June 6, 2021|title=Influencer Neekolul slammed as hypocrite for sharing $2 million apartment videos|url=https://www.nme.com/news/gaming-news/influencer-neekolul-slammed-as-hypocrite-for-sharing-2-million-apartment-videos-2962683|work=NME|access-date=June 8, 2021|archive-date=June 8, 2021|archive-url=https://web.archive.org/web/20210608195905/https://www.nme.com/news/gaming-news/influencer-neekolul-slammed-as-hypocrite-for-sharing-2-million-apartment-videos-2962683|url-status=live}}</ref><ref>{{cite news|last=Spocchia|first=Gino|date=June 3, 2021|title=TikTok influencer who made her name as a Bernie supporter bashed for showing off $2m home|url=https://www.independent.co.uk/news/world/americas/neekolul-home-youtube-ok-boomer-b1858895.html |archive-url=https://ghostarchive.org/archive/20220618/https://www.independent.co.uk/news/world/americas/neekolul-home-youtube-ok-boomer-b1858895.html |archive-date=June 18, 2022 |url-access=subscription |url-status=live|work=The Independent|access-date=June 8, 2021}}</ref> She had previously defended herself against accusations of hypocrisy by saying of the "Tax the rich" slogan seen on her [[Alexandria Ocasio-Cortez|AOC]] sweater: "I think when people mean like, 'Tax the rich,' I think at the end of the day they do mean, like, billionaires and people who have insane, unfathomable amounts of wealth".<ref name=dot/>

==Media reception==

==Media reception==