6 days ago
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Jeremy Clarkson has unveiled a caller advert for his Hawkstone larger – which has seemingly been banned from by broadcasters.
Alongside his hugely palmy task astatine Diddly Squat Farm - which has featured connected 4 seasons of the TV presenter's deed Prime Video bid Clarkson's Farm - and a task into the connection of pubs, the 65-year-old besides has his ain marque of beers and ciders.
Created successful 2021, Hawkstone lager is created from barley grown astatine Clarkson's Cotswolds workplace and is portion of his ongoing pledge to backmost British farming.
There's lone 1 occupation for the erstwhile Grand Tour man, however, the advert is banned connected each large broadcasting platform.
Why, you ask? Well, it's each down to what should beryllium a precise evident oversight regarding the connection utilized successful the video.
The presenter has created an advertisement to beforehand his Hawkstone marque (Hawkstone)
The advertisement starts with Clarkson, flanked by galore farmers, telling the camera: "It’s hard to enactment into the spoken connection however hard it is to marque Hawkstone’s lager. So instead, I’ve enactment it into a opus for immoderate farmers to sing."
The choir past begins the emotion opus to Hawkstone, with the overwhelming bulk of the lyrics being composed of the enactment 'f**k maine it’s good' being repeated implicit and over.
Once the opus ends, Clarkson takes a sip of the brew earlier telling the camera: "Hawkstone. It is f**king good."
As bully arsenic Hawkstone beers whitethorn be, you tin spot wherefore the video would tally into occupation with advertizing executives oregon TV stations who dared broadcast it earlier the watershed.
Watch the advert - which we've taken the clip to heavy censor - below:
Upset by the quality that his expletive laden advert isn't suitable to spell connected TV oregon the radio, Clarkson is present doing what helium does best, moaning astir the 'fun police' sat successful 'beige offices'.
Referring to the advert arsenic 'the champion happening I’ve ever made, isolated from a shepherd’s pastry successful 1988', the TV presenter called the pushback a 'c**k-up'.
"I’ve made my biggest, astir heartfelt, and frankly, astir costly advert ever, and it’s been banned," helium said. "The amusive constabulary successful their beige offices person decided that the nationalist can’t beryllium trusted to ticker it. It’s been kicked disconnected the telly, silenced connected the radio, and barred from the cinema.
It's not wide who precisely has banned the advert, but it's not astonishing arsenic to wherefore (Hawkstone)
"Apparently, it’s ‘not compliant’."
While Clarkson didn't specify precisely who had rejected his hopes of showing the advert connected TV - Clearcast and Radiocentre are the bodies liable for vetting adverts for TV and vigor - this wouldn't beryllium the archetypal clip he's had his creations knocked back.
In 2022 helium created a likewise sweary advert, which featured him lying down successful a tract of hardly and telling the works it would 1 time beryllium getting radical 'p***ed' (via Drinks Business) which happened a twelvemonth aft different tally successful with regulators successful 2021.
LADbible Group has contacted the ASA for comment.
