5 hours ago
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Jeremy Clarkson has claimed that his caller advert for Hawkstone Lager was banned owed to its excessive language, nevertheless that assertion is not afloat true.
The Clarkson’s Farm front antheral released a connection yesterday confirming that his caller advert for his brew marque had been banned by ‘the amusive constabulary successful their beige offices’.
Clarkson specifically names ‘regulators’ successful his statement, saying: “It’s been kicked disconnected the telly, silenced connected the radio, and barred from the cinema. Apparently, it’s ‘not compliant’.”
LADbible nevertheless tin exclusively corroborate that Clarkson has been caught successful a spot of a fib.
RadioCentre, the regulator that deals with pre-air Radio adverts successful the UK, confirmed that they had not received the advert for reappraisal and arsenic specified – it has not been banned.
Clearcast, the regulator that deals with pre-air TV adverts successful the UK, person besides confirmed that they person not received the advert for reappraisal – truthful it has not been banned by them either.
Clarkson's had a erstwhile advert 'banned' for the aforesaid expletive gag (Hawkstone)
In summation to this, ASA, the regulator who were reported by aggregate outlets to person banned the advert, confirmed that they person not banned the advert arsenic they lone woody with complaints that originate erstwhile an advert has been published.
The Hawkstone advert saw a chorus of farmers singing that the brew is ‘f**king good’, followed by Clarkson himself repeating the expletive praise.
One precise important happening to enactment is that, owed to the repeated swearing, the advert astir surely would person been banned if Clarkson had submitted it.
The erstwhile Top Gear host nevertheless has ever been susceptible of garnering headlines immoderate helium does, and has achieved it again by telling everyone the advert was banned (even if it wasn’t).
The presenter made a plea to the British property of his advert, saying: “If the regulators won’t fto the radical spot it, past possibly the newspapers will. I’m asking each exertion successful the country: volition you people my banned ad?”
Despite not adjacent having been banned by regulators, Clarkson got his privation arsenic the advert (albeit censored) has been published by astir each quality tract successful the UK – thing you can’t ideate would’ve been the lawsuit for a little arguable advert for Hawkstone.
A spokesperson for RadioCentre said: “We are blessed to corroborate that an advertisement for Hawkstone Lager has not been submitted to Radiocentre for clearance.
The advert wasn't really banned arsenic Clarkson has been caught successful a spot of a fib (Hawkstone)
“This means we person not assessed it against the BCAP codification oregon advised connected whether it was suitable for broadcast connected radio.”
A spokesperson for Clearcast said: “This peculiar advertisement has not been submitted to america for clearance.
“This means we person not assessed it against the BCAP codification oregon advised connected whether it was suitable for broadcast connected TV.”
Hawkstone did not respond to LADbible’s petition for comment.
