Draft:Ross 308

== Phase Out Attempts ==

== Phase Out Attempts ==

Due to welfare concerns, some producers and distributors have attempted to switch away from the Ross 308 to slower-growing birds with varying degrees of endurance. Danpo, which is one of the largest producers of chickens in [[Denmark]], tried moving over to slower-growing birds starting in 2021.<ref>{{Cite web |last=Mcdougal |first=Tony |date=2020-04-28 |title=Danish poultry producer to phase out fast-growing broilers |url=https://www.poultryworld.net/poultry/danish-poultry-producer-to-phase-out-fast-growing-broilers/ |access-date=2025-07-04 |website=Poultry World |language=en-US}}</ref> They reverted that decision in September 2023 after higher prices dissuaded consumers.<ref>{{Cite web |last= |date=2024-02-08 |title=No demand for slower-growing broilers in Denmark |url=https://www.poultryworld.net/world-of-poultry/farm-visits/no-demand-for-slower-growing-broilers-in-denmark/ |access-date=2025-07-04 |website=Poultry World |language=en-US}}</ref> In 2019, [[KFC]] made pledges to phase out the use of any fast-growing chickens by 2026 but has since dropped its pledge after making limited progress.<ref>{{Cite news |last=Ungoed-Thomas |first=Jon |date=2024-11-23 |title=KFC drops pledge to stop using ‘Frankenchickens’ in the UK |url=https://www.theguardian.com/food/2024/nov/23/kfc-drops-pledge-to-stop-using-frankenchickens-in-the-uk |access-date=2025-07-04 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref> In 2017, US chicken producer Bell & Evans announced plans to phase out fast-growing chickens in 2018 but have since reverted. Emmer & Co and Cooks Venture attempted to avoid the use of antibiotics and fast-growing chicken from the start and have since gone out of business after struggling to get more investors.<ref>{{Cite web |last=Held |first=Lisa |date=2024-05-22 |title=What Happened to Antibiotic-Free Chicken? |url=https://civileats.com/2024/05/22/what-happened-to-antibiotic-free-chicken/ |access-date=2025-07-04 |website=Civil Eats |language=en}}</ref>

Due to welfare concerns, some producers and distributors have attempted to switch away from the Ross 308 to slower-growing birds with varying degrees of endurance. Danpo, which is one of the largest producers of chickens in [[Denmark]], tried moving over to slower-growing birds starting in 2021.<ref>{{Cite web |last=Mcdougal |first=Tony |date=2020-04-28 |title=Danish poultry producer to phase out fast-growing broilers |url=https://www.poultryworld.net/poultry/danish-poultry-producer-to-phase-out-fast-growing-broilers/ |access-date=2025-07-04 |website=Poultry World |language=en-US}}</ref> They reverted that decision in September 2023 after higher prices dissuaded consumers.<ref>{{Cite web |last= |date=2024-02-08 |title=No demand for slower-growing broilers in Denmark |url=https://www.poultryworld.net/world-of-poultry/farm-visits/no-demand-for-slower-growing-broilers-in-denmark/ |access-date=2025-07-04 |website=Poultry World |language=en-US}}</ref> In 2019, [[KFC]] made pledges to phase out the use of any fast-growing chickens by 2026 but has since dropped its pledge after making limited progress.<ref>{{Cite news |last=Ungoed-Thomas |first=Jon |date=2024-11-23 |title=KFC drops pledge to stop using ‘Frankenchickens’ in the UK |url=https://www.theguardian.com/food/2024/nov/23/kfc-drops-pledge-to-stop-using-frankenchickens-in-the-uk |access-date=2025-07-04 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref> In 2017, US chicken producer Bell & Evans announced plans to phase out fast-growing chickens in 2018 but have since reverted. Emmer & Co and [[Cooks Venture]] attempted to avoid the use of antibiotics and fast-growing chicken from the start and have since gone out of business after struggling to get more investors.<ref>{{Cite web |last=Held |first=Lisa |date=2024-05-22 |title=What Happened to Antibiotic-Free Chicken? |url=https://civileats.com/2024/05/22/what-happened-to-antibiotic-free-chicken/ |access-date=2025-07-04 |website=Civil Eats |language=en}}</ref>

A 2017 [[European Union]] commissioned study theorized most of the difficulties with switching away originate from consumer aversion to its higher prices and lack of awareness of issues with fast-growing breeds. Despite some legislators encouraging slow-growing birds, the rates of fast-growing bird usage remained high, with slow-growing birds making up less than 5% of most EU member states. Ross lines in particular made up 70% of EU broilers with the Ross 308 being a substantial percentage of that.<ref>{{Cite book |last=European Commission. Directorate General for Health and Food Safety. |url=https://data.europa.eu/doi/10.2875/729456 |title=Study on the application of the broiler directive DIR 2007/43/EC and development of welfare indicators: final report. |date=2017 |publisher=Publications Office |location=LU |doi=10.2875/729456}}</ref>

A 2017 [[European Union]] commissioned study theorized most of the difficulties with switching away originate from consumer aversion to its higher prices and lack of awareness of issues with fast-growing breeds. Despite some legislators encouraging slow-growing birds, the rates of fast-growing bird usage remained high, with slow-growing birds making up less than 5% of most EU member states. Ross lines in particular made up 70% of EU broilers with the Ross 308 being a substantial percentage of that.<ref>{{Cite book |last=European Commission. Directorate General for Health and Food Safety. |url=https://data.europa.eu/doi/10.2875/729456 |title=Study on the application of the broiler directive DIR 2007/43/EC and development of welfare indicators: final report. |date=2017 |publisher=Publications Office |location=LU |doi=10.2875/729456}}</ref>